Mineral cosmetics are makeup products comprising of compressed minerals such as mica powders, iron oxide, titanium oxide, organic oils, and zinc oxide. These cosmetics are purely natural. They are void of any harmful additives. By product type, the mineral cosmetics market is divided into face cosmetics, lips cosmetics, and eye cosmetics respectively.
A switch to safer beauty products
Cosmetics laced with chemicals and other additives are proving to be dangerous for many individuals due to skin sensitivity as well as allergy issues. This has lead to a paradigm shift in the buying preferences of the global populace. Consumers are switching to natural makeup products to protect their skin from allergies and other skin defects. This may prove as an expanding factor for the mineral cosmetics market during the 2019-2027 forecast period.
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Other benefits of mineral cosmetics include more coverage with less makeup and safe to use after treatments like Botox or dermal filler. Some minerals fused in cosmetics are also useful for the skin. Also, mineral cosmetic products last on the skin for a longer period of time as compared to normal makeup products. Furthermore, minerals like titanium oxide and zinc oxide in the cosmetics protect the skin from the dangerous Ultra Violet (UV) rays.
Individuals having eczema may experience decreased skin reactions. In addition, mineral makeup can also withstand any temperature levels. These benefits make mineral cosmetics more preferential and safe than traditional makeup. Manufacturers in the mineral cosmetics market constantly focus on developing new cosmetics that can treat various skin problems.
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Mineral cosmetics also have a great shelf life. Increasing online presence of mineral cosmetics and rising awareness about usage of naturally derived cosmetics is further expected to give a boost to the growth of the mineral cosmetics market. An increase in research and development activities is also expected to positively influence the mineral cosmetics market.