Phycocyanin Market Rides High on Increased Demand from Food and Beverage Industry

Phycocyanin refers to a pigment-protein complex that is produced from the light-harvesting phycobiliprotein family, together with phycoerythrin and allophycocyanin. It is an add-on pigment to chlorophyll. All phycobiliproteins are soluble in water and they are not able to live within the membrane. The global phycocyanin market is likely to witness growth owing to the rising demand from the food and beverage industry.

Phycocyanin comes with a typical light blue color and absorbs red and orange light. The pigment-protein also gives out fluorescence at a distance of around 650 nanometer and it depends on its type.

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Innovation and New Products to Pave Way for Rapid Growth of the Market

With the expansion and diversification of the food and beverage industry, the scope of growth of the global phycocyanin market is likely to widen in the years to come. Manufacturers in the global phycocyanin market are likely to channelize all their efforts in the production of the phycocyanin, thanks to its spiralling demand from various end use segments. Companies have also made their moves in launching brand new and innovative colors that would trigger growth of the market in the years to come.

Given the texture and characteristics, phycocyanin made from spirulina is considered one of the most attractive colors that find wide application in the food and beverage sector. EFSA or European Food Safety Authority has prohibited the utilization of synthetic colors in all the food and beverage products in the countries of European Union. EFSA is a regulatory body looking after the matters of food safety in the nations of European Union. Such strict regulations ahs generate demand for phycocyanin. The product finds abundant use in several applications such as in cancer research, paper industry, paint additives, cosmetics, pharmaceutical, clothing, and food coloring. High demand from such diverse range of industries is likely to drive the demand for phycocyanin in the years to come. In countries like Ghana, India, and Angola are encouraging the growth of the domestic spirulina market. Such support from the governments is expected to pave way for the development of the growth of the global phycocyanin market.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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