Wet Strength Market to Expand due to Need for Strong, Durable, and Water-Resistant Paper

The global market for wet strength additives has been expanding alongside the growth of the paper industry. Wet strength additives help in enhancing the ability of paper to resist tearing or rupturing of the paper once it gets wet. It is expressed as a ratio of wet to dry tensile strength of paper, and is an important parameter for the manufacture of high-quality paper. The demand within the global market for wet strength additives has been rising due to the need for durable, water-resistant, and thick paper. Several industries and sectors use tonnes of paper on a daily basis, thus, emphasizing on the need to manufacture high-quality paper across the globe. Wet strength additives can also be blended with other materials in order to further enhance the performance of paper and to resist tearing, grafting, or rupturing. Wet strength adhesives help the fibers of the paper to stay intact even in extremely humid or wet conditions. Owing to the abovementioned factors, the demand within the global market for wet strength additives has been tending towards unprecedented levels. A report added by Transparency Market Research (TMR) uncovers a range of factors that have contributed to the growth of the global wet strength market. The title of the report is “Wet Strength Additives Market for Paper Industry – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025”.

The pervasiveness of paper across commercial, industrial, and residential longitudes has been the key driver of demand within the global market for wet strength additives. Furthermore, the use of wet strength additives in currency notes has also proved to be a boon for the global market. Important hard copy documents, bonds, terms, and other paperwork conducted by companies and organizations have necessitated the use of wet strength additives in paper. Furthermore, tissue paper rolls and packaging materials are also manufactured by using wet strength additives to enhance performance. The demand within the global market for wet strength is expected to progressively multiply over the forthcoming years, majorly due to the widespread use of paper for documentation across government and non-government sectors. Besides this, the manufacture of cleaning cloths, towels, facial tissues, food packaging bags, cartons, and serviettes also involves the use of wet strength additives.

Encouragement to use paper packaging, paper bags, and other paper-based products in North America and Europe has given a mark of supremacy to the market for wet-strength additives in these regions. The emergence of key industries coupled with the efforts of the government to go green has proved to be a boon for the wet strength additives market in Asia Pacific.

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Some of the key players in the global market for wet strength are Kemira, Solenis, Kurita Europe GmbH, and Georgia-Pacific Chemicals LLC.

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