Washing Machine Market: Changing Lifestyle Stoking Demand

San Francisco, California, November 14, 2017: A recently added report by TMR Research, titled, “Washing Machine Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017–2025,” throws light on key aspects of the market such as its size, competitive dynamics, and growth prospects. The report begins with basic definitions and a lowdown on classifications and applications. It studies the development history of the market along with its current competitive landscape. Beside, each key region is examined in-depth in the market to help companies uncover lucrative markets and according pitch their products to consumers.

Owing to the various convenience accorded by washing machines, their demand is soaring by the day thereby benefitting the market. With a growing number of women, on whom the onus of household work rests, entering the workforce every year such machines are seeing increasing uptake. Other factors positively impacting the market are the rising disposable incomes of people, particularly in developing nations and the changing lifestyle wherein they are quickly adopting time-saving modern machines for day-to-day household tasks.

Also positively impacting demand is the continued thrust on product development by key players to come up with more sophisticated products using cutting-edge technology. A recent noticeable trend in the global washing machine market is the use of technology that brings down the use of water for washing. Further, smart washing machines too are gaining traction in recent times because of the rising uptake of Internet of Things (IoT) and burgeoning usage of smartphones. Smart can be operated remotely and one can receive notifications on smartphones.

A noteworthy trend in the laundry sector is the shift from coin laundries to card-based or digital laundry payment services. This has served to up the demand for smart connected washing machines further.
From a geographical standpoint, Asia Pacific is expected to steal the show because of the clutch of the developing economies with large population in the region. Some such nations are China, India, Vietnam, and Indonesia. The increasing spending capacity of the people and the changing lifestyle on account of the rising western influence is expected to provide a major fillip to the market in Asia Pacific. In 2015, Asia Pacific accounted for a substantial share in the global washing machine market.

North America is another key market which trails Asia Pacific, because of the increasing demand for smart washing machine to replace their traditional counterparts. In the U.S., the demand has grown dramatically with the elevating awareness of products bearing the ENERGY STAR certification.

Most manufacturers in the world washing machine market are counting on the formulation of holistic distribution mediums with a view to widen their clientele base. Some of the interesting strategies adopted by the top vendors in the global market are substantial focus on supply chain management through vital investments and improvement of product assortments.

Some of the prominent participants in the global washing machine market are Electrolux AB, Samsung Electronics Co. Ltd., LG Electronics Inc., and Whirlpool Corporation. The report studies their product offerings, pricing and other strategies, sales and revenues, market shares, and prospects going forward. To uncover the opportunities and threats awaiting them in the near future, it leverages market-leading analytical tools.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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