Vital Wheat Gluten Market to Reap Benefits of Growing Consumer Inclination toward Healthy Foods

The global vital wheat gluten market is projected to punch above its weight with growth gained from increasing health awareness to lead a healthy lifestyle. Consumers are observed to be progressively inclined to adopting healthy food diets and bring a much needed change in their eating habits. In a market study by Transparency Market Research (TMR), more factors have been shed light upon that could stimulate growth in the near future. It bears the title “Vital Wheat Gluten Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.” Also known as seitan, wheat gluten is said to be one of the few meat substitutes that is completely soy-free.

There has been a vast demand for healthy foods in the recent years since consumers are actively involved in maintaining their well-being. A number of market studies expect this trend to bode well for the global market for vital wheat gluten since it is considered to be one of the most sought-after food choices of the era. Several consumers also prefer vital wheat gluten because it is rich in minerals and proteins. If we move away from consumer-based growth factors and focus on those related to food production, it could be clear that the market may gain some rewards owing to the binding properties of vital wheat protein. Tofu, meatloaf, meatballs, and various other food products include vital wheat gluten due to its role of a binder.

Seasoned researchers could segment the international vital wheat gluten market into e-retailers, hypermarkets, supermarkets, and retail stores under the category of distribution channel. In terms of application, the market could be divided into pet foods, meats and meat analogues, cereals, noodles, pasta, frozen doughs, confectionaries, and whole grain breads. As per a regional analysis of the market, North America is prophesied to account for a staggering share of the market due to rising consumption and increased import of vital wheat gluten. Consumers in this region are recommended by the United States Department of Agriculture (USDA) to use vital wheat gluten as an excellent non-animal source of protein.

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Europe could be another regional market for vital wheat gluten anticipated to exhibit impressive growth in the foreseeable future. It could be trailed by Asia Pacific rising on the back of increased spending on pet foods, growing consumer health awareness, and improved expenditure on health foods. On the global platform, the international vital wheat gluten market is foreseen to bank on macroeconomic factors such as high expenditure of high-class population on healthy foods and increase in the disposable income of the middle-income group.

Top companies such as Cargill, AB Amilina, and Tereos could make their presence known in the international vital wheat gluten market.

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