Variable data printing or VDP utilizes an effective software for accessing data from digital printing devices or other smart devices in order to produce high quality printing. Variable data printing provides high definition printing compared to the conventional offset printing. This printing possesses multiple levels such as versioning, changing the name, and different copies salutation. Variable data printing is a complex process as it involves various amounts of customizations along with variable printing where the texts and images can alter as per consumer addresses.
Going forward, the global variable data printing market is expected to grow at a solid pace owing to the enormous demand from various industries.
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Increasing Digitalization to Fuel Global Variable Data Printing Market
Variable data printing requires less time and low cost for printing. It offers serialized number of printing with excellent quality. Such printing is extensively used in various end-use industries such as food and beverages, healthcare, travel and transport, personal and homecare. Variable data printing is very essential in the area of differentiating product from other products. It plays an important role in the e-commerce or retail sector as it compiles the customers address information for generating targeted mailing. Such printing technology can be based on digital, offset, flexography, and rotogravure. Rising demand for pharmaceutical products serialization in the healthcare industry, growing demand for variable printing in food and beverage industry, and increasing number of barcoding are believed to be driving the global variable data printing market.
Furthermore, rapid incorporation of unique commercial color printing inkjet technology, growing demand for inventory tracking and tracing solutions, and rapid technological advancements are also anticipated to fuel the global variable data printing market. Along with all these, rising digitalization, increasing demand for variable data printing in packaging industry, and growing consumerism along with increasing adoption rate is further boosting the global variable data printing market.
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