When it comes to tipping, Uber has pretty much been the lone wolf, refusing to let users to do justice to its drivers. And for better or worse, this might soon change.
The New York City Taxi and Limousine Commission is considering bringing out a rule that would require companies such as Uber to find a way to incorporate a tipping method. And considering Uber prides itself for offering a cashless experience, it will need to integrate this feature within the app itself. And if New York decides to make this change, it is likely that other cities in the U.S. will follow suit. So for Uber, it makes sense to design and develop a standardized method for in-app tipping rather than waste time and resource is making different versions for different cities.
Better Late than Never?
Last year this month, Uber apparently did have the chance to do what’s right for its drivers and include an option to tip them. As part of a massive US$100 mn settlement, Uber was, for a brief time, required to inform its riders that the fare did not include tips. But after a judge rejected the settlement, Uber stuck to its guns and refused to reverse its stand on tipping. This brought on the company an onslaught of sore drivers. NYC general manager for Uber, Josh Mohrer clarified that the car services company stood by its mantra of not tipping because it was a point of dissatisfaction for consumers, aka the riders. The policy forces costumers to make the decision on what is the appropriate amount to tip.
Many others, however, feel like this is the least the firm could do for its drivers.