For the first time in twelve years, Twitter, the microblogging giant has finally made a marginable quarterly profit. It’s been quite a bumpy journey for Twitter as a public enterprise. While dealing with mediocre revenues, the social media company also faces stiff competition from Facebook, which has overshadowed its revenue driven through advertising since it’s commence. Twitter, when it started had roughly 218 million monthly subscribers, while Facebook users were about 845 million when it started in the year 2012. However, Twitter now has over 330 million while Facebook has more than 2.13 billion users.
On Feb 8, the company reported a decent profit, with a jump of 2% revenue in the same period, over the last year. They managed to pull in $91 mn on $732 mn, and attribute this change to the plethora of updates they made to their product. While their user growth is still stagnant at 330 mn users active each month, investors are happy with the path Twitter is on right now. Changes such as increase of character limit to 280, increased number of mentions and retweets has definitely surged the time spent on the site by users, according to their analysts. With the steady profit ut is generating, iy looks like the Twitter ship is no longer sinking into the unknown abyss. The company will be able to operate efficiently without losing money with a solid structure and size in the forthcoming periods.