Tapioca Market to Witness Stellar Growth, Thanks to Increasing Consumer Awareness

Tapioca is known for its nutritional composition, it is a rich source of carbohydrates and other vital nutrients such as vitamins, fibre, and proteins. They are extracted from the roots of cassava. It has a similar physical property as compared to that of corn flour. One thing that makes tapioca most sought after starch is its grain-free, gluten-free, and nut-free properties. Owing to this, it is used as alternative to some leading starches including corn and potato starch.

However, due to low awareness among consumer’s tapioca starch prevails as a hidden ingredient in the global supply chain. Several baby food manufacturers are identified the goodness of tapioca and that the reason they are replacing conventional start with the tapioca start. This is expected as an emerging market for tapioca in several infant formulas and baby food products.

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• Apart from this, several innovations in the tapioca flour has increased their application, this is expected to fuel future growth of the tapioca market. For instance, manufacturers in the food and beverage industry are experimenting tapioca starch with several other starch-based snacks. This is expected to pose a positive impact in the growth of the global tapioca market in the coming years.

• Further, change in consumer preference for clean-label products is increasing demand for tapioca. This is a significant growth determinant in tapioca starch market. • Along with this gluten-free properties of organic tapioca starch have witnessed high consumption from individuals affected from celiac disease. In addition to this, increase in tapioca based product uptake by female working population is dricin the demand of tapioca market.

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• Laslty, growth in tapioca food processing technology is another factor exoected to drive the market in coming few years.

Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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