Asia Pacific Set to Dominate Window Films Market

San Francisco, California, May 15, 2017: TMR Research announces a new report on the global window films market. The report provides a thorough assessment of the window films market’s historical growth pattern. Analysis of the market’s past figures, allied to comprehensive coverage of the market’s present condition, provides the perfect databank for reliable projections regarding the window films market’s trajectory in the coming years. The regional and competitive dynamics of the global window films market are also described in the report, titled ‘Windows Films Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025.’

Window films are widely popular in various application sectors, for three main purposes – increasing the opacity of the window, improving the aesthetic quality of the window, and adding a mechanical layer to the window to enhance its strength. The stability and extra strength provided by mechanical window films have led to a rising demand from the window films market from the automotive and marine applications, whereas the efficacy of dark window films in blocking sunlight has also boosted the prospects of the global window films market in the coming years. The formation of industry groups to increase awareness about the benefits of window films among consumers is also likely to be a key driver for the global window films market in the coming years.

The rapid growth of the construction industry in recent years has been an important driver for the global window films market. Due to the rising awareness regarding the adverse environmental impact of consistently using air conditioners and other electric cooling equipment, technologies that allow the user to lower the temperature of the house without using electricity have become important. The simplicity of using window films to lower the amount of sunlight entering the premises has made the window films market a key part of this movement and is thus likely to exhibit steady growth in the coming years.

The booming automotive industry is also a major contributor to the global window films market. Due to the rising disposable income of consumers, the global automotive industry has enjoyed a period of steady growth in the last few years. Structural as well as aesthetic window films have thus become a key component of automotive design. Rather than reducing the heat inside the car, reducing glare has become the key motive for the use of window films in automotive design.

The global window films market is likely to be led by North America in the coming years due to the easy availability of technological advances and the steady consumption of window films in the automotive industry. Several key players in the global window films market are focusing on Asia Pacific as a future market, as the dynamic economies in the region hold strong prospects for the construction and automotive industries, enabling steady growth of the window films market.

The report also sheds light on the competitive dynamics of the global window films market, by profiling the leading companies operating in it. Key companies examined in the report include 3M, Eastman, Madico, Suntek, Toray Plastics, Reflectiv, Hanita Coatings, and Rayno.