Water Purifier Strengthen the Market by 2025

Global Water Purifier Market: Snapshot

The global water purifier market is anticipated to testify the stand out dominance of new product launch in the vendor landscape as players constantly look to grab a major share while gaining a competitive edge over their challengers. Bluewater Group’s three new products launched in 2016 were deemed to help the company to strengthen its foothold in the market and attract more consumers. All of the products showcase a one-of-a-kind nature in terms of affordability, technology, and design. Products equipped with advanced water purification technologies could gain a major prominence in the market. In this regard, it could be said that companies could continue to invest heavily in research and development.

One of the noticeable results of increasing research and development activities has been the introduction of water purifiers equipped with candle filtration, activated carbon, ultra-filtration, ultra-violet, ozone, and reverse osmosis (RO) technologies. The global water purifier market is predicted to witness the emergence of more products developed with cutting-edge innovation to cater to the rising demand for potable water. There has also been a massive launch of products equipped with filter pitchers and Wi-Fi technology in the market. Companies have been taking on innovative marketing strategies such as offering free demos to capitalize on an improved market share.

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Poor water quality, pollution rising to dangerous levels, growing industrialization, and rising disposable income are some of the factors foreseen to augment the demand for water purifier in developing regions. Furthermore, rising health concerns and improved standard of living could provide a strong boost to the global water purifier market in emerging countries.

Global Water Purifier Market: Overview

The alarming rate of water pollution has led to the birth of several water-borne diseases and contaminated water bodies. Furthermore, the limited sources of freshwater reserves have also led to paucity of clean water for consumption. Owing to these reasons, countries are relying of desalination of ocean water and water treatment plants to provide consumers adequate drinking water. In view of this circumstance, the demand of water purifiers have undergone a tremendous change and is expected to make generous contributions to the soaring revenue of the global water purifier market. 

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Global Water Purifier Market: Drivers and Trends

The demand for water purifiers is anticipated to soar in the coming years as the need for clean water continues to rise in every part of the world. The rapid pace of urbanization and relentless population growth have collectively led to shortage of water supply in several urban areas. Subsequently, this has led to digging of well to pump out underground water reserves, which over time have also begun to deplete. The problem of fresh water has further been exacerbated due to global warming, which has caused draught in many parts of the world. All of these reasons have augmented the demand for water purifiers, which are needed for treating water for daily consumption.

The rising levels of water pollution has also aggravated the issue, causing people to be a prey to a range of water-borne diseases. In the light of this unfortunate fact, the demand for water purifiers have witnessed a significant boost. The various technologies available in the global water purifier market are gravity purifier, UV purifier, RO purifier, water softener, and sediment filter among others. Analysts project that the RO purifier technology is likely to dominate the global market in the coming years as it is known for its efficiency in water purification. 

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Global Water Purifier Market: Market Potential

Innovation is projected to be the undertone of every company’s plan to make it big in the global water purifier market. For instance, Walty, a solar-powered water purifier states that it is has been designed and developed to not just treat water but also to provide Wi-Fi within a kilometer radius. The creator, Marco Attisani states that Walty has the capacity to provide its unique services to about 3,000 people in the community. The aim of this project to provide its users access to clean water, internet, and electricity. Thus, not only is Walty a perfect solution for developing countries but also for places that have excessive sunlight and no clean water.

Countries such as Saudi Arabia, the United Arab Emirates, and Texas, U.S. have shown a keen interest in Walty. Developing countries of Africa and South America are also considering using Walty for changing the game of water purification in the region. Besides governments, major telecoms have also approached the designer for understanding how this technology could benefit them. Thus, innovations that go beyond the basic function of water purifiers are likely to set players apart from each other in the coming years. 

Global Water Purifier Market: Regional Outlook

In terms of geography, the global water purifier market is segmented into Europe, North America, the Middle East and Africa, Asia Pacific, and South America. The analysts anticipate that Asia Pacific will lead the pack in the coming years due to an exponentially growing population. As majority of the countries in the region are developing, basic necessities such as access of clean water has continued to remain challenge. Thus, several households and commercial zones are opting for water purifiers to acquire clean, drinking water. Additionally, the ongoing issue of excessive environmental pollution and reducing groundwater resources have also triggered a significant demand for water purifiers.

The research report also predicts that South America will also be a key contributor to the surging revenues of the overall market. The region is expected to show steady growth in faucet mount and pitcher filter segments. Furthermore, the uptake of point-of-use accessories are expected to witness a spike as they are the most economical way solving the need for safe water sources.

Key Players Mentioned in the Report are:

The leading operating in the global water purifier market are GE Corporation, Pentair Residential Filtration, LLC, Tata Chemicals Ltd, Eureka Forbes, Brita GmBH, Kent RO Systems Ltd., Culligan International Company, and A.O Smith Corp. (Aquasana, Inc.) among others.

Portable Water Needs Ups Global Water Purifier Market

San Francisco, California, Dec 28, 2017: The global water purifier market has been witnessing an upsurge in demand owing to the increased inclination and consciousness towards drinking portable water. Impure water is the prime cause of a variety of diseases and infections, which further expands the market for water purifiers. Contemporary times have seen a storm of innovations in the market and various types of water purifiers have surfaced in the market. Activated carbon, ozone, filtration, activated carbon, reverse osmosis, and ultra-filtration are the various types of water purifiers that are catering to the rising need for clean drinking water. The report titled, “Water Purifier Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025” sheds light on the recurring trends in the market and outlines the figurativeness of the market. The market is expected to grow at a respectable CAGR over the forecast period, predict the researchers at TMR.

The quality analysis of water supplied in households reveals that there is a rising toll of impure water across various regions. This has caused an uprising amongst the general populace to ensure access to cleaner water which is possible by purifying it. This substantially augments the demand for water purifiers across the globe. Furthermore, the rising population accompanied by growing industrialization brings an onus upon various industries to ensure that the water within their premises used for multiple purposes is unaffected by the population growth. Moreover, a higher disposable income facilitates a better living standards and people can comfortably address their health concerns. An ardent part of the bettering living standards is the installation of water purifiers in households which bolsters the global market. The water treatment plants installed by various governmental organizations has significantly upticks the demand for water purifiers. Rising global warming and scanty fresh water reserves are amongst the extrinsic factors that consolidate the market.

The unawareness about water purifiers and the inability to afford these systems hampers the market to a certain extent. However, the rising toll of water-borne diseases has shifted the focus towards water purifiers, thus, keeping the market prospects intact.

The industry for water purifiers is venturing into new avenues bringing in immense innovation and technological savviness. The advancement in the domain has been stupendous with Wi-Fi-enabled purifiers surfacing the market. More so, water purifiers have even enabled electric facilities, which is another important standpoint for the market. With a growing toll of initiative taken by the national governments to supply cleaner water across all regions offers scope for growth to the market dwellers. The Asia Pacfic region is expected to register the highest growth rate over the coming years because there are large spaces for market players to grow. The rising population in this region coupled with the need to have access to basic life standards, offers great opportunities within the regional market. South America also offer great scope for the market to grow and prosper. Other regions to look out for in the market for water purifiers include Europe, the Middle East and Africa, and North America.

The market players are expected to bank on innovation in order to gain traction from the consumers. Walty, dealing in solar-powered water purifiers, has added the perks of innovation by inducting its products with Wi-Fi reach within a kilometer range. The various market players include Brita GmBH, Pentair Residential Filtration, LLC, Kent RO Systems Ltd., Culligan International Company, Eureka Forbes, Tata Chemicals Ltd, GE Corporation, and A.O Smith Corp. (Aquasana, Inc.).

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