Multinational companies from two different domains came together to develop a product that eases customers’ shopping experience. Google, a tech-giant, and Walmart, a multinational retail corporation teamed up to provide voice-activated grocery shopping. Voice commands are available on any device with Google Assistant, such as Android phones, Google’s Home Hub, and iPhones. Owing to this partnership, Walmart shares closed slightly higher on Monday. And, Alphabet – Google’s parent company ended 2% higher.
Amazon Acquisition of Whole Foods Market will help bolster its Shares
Walmart is diversifying its services to compete with Amazon in the global online retail market. Amazon provides voice shopping through Alexa voice assistant, and Walmart uses a similar strategy. Walmart will offer its customers to shop adding an item directly to the Walmart Grocery cart list using Google’s voice assistant. The company is also planning to expand voice-shopping service with other partners in the coming years.
Moreover, Walmart offers voice shopping for pickup at more than 2,100 stores. And, online delivery services available in more than 800 Walmart stores. According to Google, details of customers’ purchase histories will be intact. This will help the assistant to know the type of products each customer prefers.
Amazon currently holds a huge share in the U.S. smart speakers market, which encouraged Walmart to take effective steps. According to data provided by a research company, Amazon holds 67% share in the U.S. smart speakers market. In 2017, Amazon acquired Whole Foods Market for nearly about US$14 billion. Currently, Whole Foods is offering special discounts to Amazon Prime members. These strategies boost demand in both a retail store and service providers. Due to these schemes, Walmart is competing fiercely with Amazon.