Dermal fillers are injectable implants that are often used to provide the appearance of a flawless, regenerated face. The dermal filler market in the U.S. is being propelled by the growing adoption of anti-aging treatments among the elderly worldwide. Dermal fillers are soft tissue fillers that are injected into the skin to restore a smoother surface and reduce wrinkles and indications of aging. Dermal filler operations are becoming increasingly popular in low-cost regions. Countries such as India and Brazil reported a large number of patients from Europe and the United States seeking dermal filler operations.
Moreover, several players in the dermal filler market in the U.S are using celebrity endorsement to promote their offerings. Celebrity endorsement is a strong and efficient method for amplifying the impact of a promotion. As a result, several significant firms employ the celebrity endorsement technique to sell their products. This technique is intended to boost their brands’ digital image and draw in new customers.
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Furthermore, increased internet penetration in developing and developed nations allows consumers to explore different dermal filler methods available for the treatment of face and skin disorders, which contributes to the expansion of online sales. Dermal fillers of numerous sorts are used in dermal filler operations for multiple purposes, such as soft tissue fillers for smoothing skin and lowering the visibility of wrinkles, and face fillers for enhancing the look of facial lines. Facial fillers are substances inserted into the skin to smooth and conceal wrinkles. Additionally, the benefit of product comparison, rising demand for retaining youthful characteristics, and an increase in the trend of anti-aging due to growing social media awareness are expected to boost the sales of dermal filler market in the U.S.
The dermal filler market in the U.S. is projected to reach US$ 3.3 Bn by 2031, advancing at a CAGR of 10.9% from 2022 to 2031 (forecast period).
Strong Preference for Minimally Invasive Procedures to Aid Dermal Filler Market in the U.S.
Non-surgical dermatological therapies have grown in popularity as a result of the numerous benefits they provide. These advantages involve lower costs, better results, and fewer dangers than traditional approaches. Furthermore, people’s increased focus on cosmetic restoration and desire to seem young boost the demand for non-invasive dermatological procedures. Injectable dermal fillers are employed in minimally invasive procedures to fill thin lips, smooth face creases, improve shallow contours, eliminate wrinkles, and enhance the look of scars.
In 2021, an anticipated 1.3 million non-surgical and surgical procedures were conducted, with plastic surgeons performing 500 more operations on average than in 2020. Furthermore, the American Society of Plastic Surgeons reported that 2.8 million face filler treatments were conducted in 2019. As a result, the growing inclination for minimally invasive procedures is likely to drive the dermal filler market in the U.S. during the forecast period.
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Growing Demand for Lip Enhancement Procedures to Boost Dermal Filler Market in the U.S.
Application-wise, the lip enhancement segment is expected to be the largest revenue generator in dermal filler market in the U.S. during the forecast period. Due to the growing craze for selfies, the demand for lip enhancement has skyrocketed. Since many young people desire to change their lips for a voluminous and plump appearance, the lip enhancement segment has been expanding, propelling the dermal filler market in the U.S.
Dermal fillers are a frequent procedure used for lip enhancement in over 80% of patients, as per the American Society of Plastic Surgeons (ASPS). Furthermore, this trend is getting prominence among the male community, resulting in a large increase in the number of males receiving lip enhancements. For example, as per the American Society of Plastic Surgeons, 26,000 lip enhancement surgeries were carried out in 2020. To put that figure into perspective, lip enhancement surgery was conducted every 20 minutes.
Thus, the growing inclination for lip enhancement in both women and men and the widespread use of dermal fillers in these operations are projected to boost the dermal filler market in the U.S. during the forecast period.