The increasing instance of health problems related to infertility as well as the changing lifestyles that negatively impact fertility among humans are driving the expansion of the smart fertility tracker market. Additionally, the growth within the smart fertility tracker market is also triggered by the rising utilization of smart phone based apps for tracking the ovulation cycles as well as the increasing adoption of next gen fertility trackers as well as monitors for effective birth control.
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Furthermore, some other major drivers for the expansion of the global smart fertility tracker market include the rising number of unplanned pregnancies, rising incidence of PCOS or polycystic ovary syndrome, and increasing awareness amongst the global population about various health benefits of using these advanced smart fertility tracking devices offered by the stakeholders in healthcare and medical devices industries.
The major types of products and devices offered by the leading stakeholders in the smart fertility tracker market include urinary luteinizing hormone based trackers, basal body temperature based trackers, and electrolyte level based trackers, among others. Among these, the rising demand for urinary luteinizing hormone based trackers dominate the industry in terms of demand.
Players in Smart Fertility Tracker Market Focused on M & A and New Product Launches
The competitive landscape of the smart fertility tracker market is considered to be highly fragmented, owing to the presence of a large number of both regional or local as well as multinational or international manufacturers and players in the industry. The manufacturers in the smart fertility tracker market are focused on revamping and strengthening their distribution networks that were recently disrupted by the COVID-19 pandemic. Some other major strategies employed by these leading industry participants for the expansion of the smart fertility tracker market include joint ventures, strategic partnerships, mergers and acquisitions, and collaborations, among others.
For example, a major fertility benefits management player, WIN Fertility and Ava AG entered into a partnership in November of 2021 to market the AVA bracelets to WIN’s massive client base. Furthermore, in late 2020, an in-built charting app was launched by the Tempdrop for recording user’s basal body temperature in a bid to learn the user’s key cycle insights through using a smartphone app. Furthermore, a variant of Femometer period tracker, caled Ivy Smart Ovulation Tracker was launched by Bongmi in January of 2019.
Online Distribution Channels Gain Prominence in Smart Fertility Tracker Market Post Pandemic
Key distribution channels for the products and solutions offered by the participants in the smart fertility tracker market include offline stores as well as online stores. Furthermore, the recent bout with the pandemic also saw increasing adoption of online stores and eCommerce channels as the primary buying platforms. This trend is also anticipated to favor the growth and expansion of online distribution channels in the smart fertility tracker market.
The major incumbent manufacturers and participants operating in the smart fertility tracker market are Swiss Precision Diagnostics, Quanovate Tech, Inc., Raiing Medical Company, Tempdrop, Prima Temp, AVA AG, Valley Electronics AG, viO HelathTech Limited, Lady Technologies, Inc., and Inito, among others. These manufacturers and players functional in the smart fertility tracker market offer two major types of products, I.e., non-wearable products as well as wearable products.
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North America Dominates the Smart Fertility Tracker Market
Geographically, the smart fertility tracker market can be segmented into regions like Latin America, Asia Pacific, North America, the Middle East and Africa, and Europe. Regionally, the North America smart fertility tracker market led the global industry in the recent past. Some of the major drivers for the development of the smart fertility tracker market in the North America region include the increasing rate of infertility in both genders in the region, the rising prevalence of PCOS or polycystic ovary syndrome in the region, and the rising expenditure on healthcare. Additionally, the increasing instances of delayed child-bearing are also triggering high demand within the North America smart fertility tracker market.