This development is against the norm followed by all the major browsers who believe in allowing users to delete the history of their previous website visits. Twitter has confessed that some of its partnership agreements does allow them to connect non-personal and device-level data to be tallied with your name and email, unless you intentionally and actively choose otherwise. Unethical? Probably.
A Move to Lure Advertisers
If the competition from Facebook, WhatsApp, and YouTube wasn’t already mountainous enough, Instagram, and Snapchat have eaten-up a significant chunk of the social media market in the recent past. Twitter is now over a decade old and needs to generate more revenue. This move to expand privacy settings is probably aimed at helping advertisers to target you on the platform, and the absence of “Do Not Track” option is along the similar lines. While you still will be able to opt out of personalized ads and data tracking, leaving these options turned on will mean your browsing history from other devices will be tracked, leaving you as a prey for the advertisers.
European Countries Excluded
Twitter has promised to offer more granular privacy controls.