The demand within the global market for turmeric-based beverages has reignited in recent times, majorly due to the awareness about the health benefits of turmeric amongst the masses. In recent times, the advantages of consuming turmeric-based products have become evident across the entire globe. Hence, it is safe to project that the global market for turmeric-based beverages would expand at a robust rate over the coming years. A report by TMR Research sheds light on all the key dynamics operating in the global turmeric-based products market. The title of the report is “Packaged Turmeric-Based Beverages Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2028”.
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Consumption of turmeric is extremely useful for the skin, and hence, the rising inclination of the masses towards skin enhancement has given an impetus to the growth of the global market for turmeric-based beverages. Furthermore, turmeric-based beverages are available in packaged form which contributes to the growth of the global market. Medical practitioners have been highlighting the disadvantages of consuming soft drinks and other toxic beverages. Hence, turmeric-based beverages have replaced these toxic drinks due to the health benefits of the former.
Several Asian countries including India, China, and Sri Lanka have been using turmeric as a medical remedy since ancient times, and hence, the demand for turmeric based beverages has always been on a rise in Asia Pacific.
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Some of the key players in the global market for turmeric-based beverages are Numi, Unilever, and House Foods Group. These market players are projected to expand their geographical reach by venturing into the western regions.