Outdoor LED Displays Witness Soaring Demand from Advertising Sector

San Francisco, California, November 20, 2017: A recent market research report by TMR Research offers a thorough and unbiased overview of the global market for outdoor LED displays market and is titled “Outdoor LED Display Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025.” The report states that the market will be largely fueled by the enhanced features and the added level of flexibility offered by LED displays over conventional displays and will exhibit strong growth over the course of the report’s forecast period.

Compared to traditional outdoor displays, LEDs present a number of advantages such as durability, high energy efficiency, and lower maintenance cost. As a result, LED displays are extensively used at airports, bus stations, arenas and sports stadiums, building facades, TV studios, aboard trains, retail stores and shopping centers, and concerts and live events. The report states that the market will be fueled by the rising demand for greater viewing experience, better image clarity, and a significant surge in brand advertising and promotional activities in the recent past. However, high initial costs of installation and the rising trend of online advertising could challenge the growth of the market to a certain extent.

From a geographical standpoint, the report states that the market for outdoor LED displays in Asia Pacific is presently a prominent contributor of revenue to the global market and is expected to expand at a promising pace over the report’s forecast period as well. The Asia Pacific market will benefit from the rising numbers of domestic as well as international distributors as well as manufacturers of advanced LED displays for outdoor applications. A strong electronics manufacturing sector in countries such as South Korea, Japan, and China also support the Asia Pacific market for outdoor LED displays.

Owing to the energy-efficient nature of LED lights, their use has also significantly increased in public places such as pedestrian walks and streets in several countries in the region. This could also promise increased uptake of a variety of outdoor LED displays in Asia Pacific in the next few years. North America is another key regional market for outdoor LED displays and is expected to present promising growth opportunities for vendors in the next few years. Promising developments in the field of sensor technologies and the significant rise in adoption of cloud-based services in North America are expected to unlock growth opportunities for outdoor LED display manufacturers and distributors.

The report presents a thorough account of the competitive landscape of the global outdoor LED displays market, providing details pertaining to recent developments and detailed business profiles of some of the leading companies in the market. The report states that the vendor landscape of the market is largely fragmented owing to the presence of several large vendors on domestic as well as international fronts and is highly competitive. Innovation, product differentiation, and expansion across new regional markets with untapped growth avenues could help companies in the market remain profitable.

Some of the leading companies in the global outdoor LED displays market are Shenzhen Dicolor Optoelectronics Co. Ltd., Panasonic Corporation, Galaxia Electronics Co. Ltd., Lighthouse Technologies Ltd., Electronic Displays Inc., EKTA Ltd., Barco N.V., Toshiba Corporation, Sony Corporation, LG Electronics Inc., Leyard Opto-Electronic Company Ltd., and Daktronics Inc.

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