San Francisco, California, Nov 20, 2018: A recent report, titled, “Oats Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 – 2028,” added by TMR Research to their vast repository, forecasts the market to bode well mainly due to a rising demand for healthy and nutritious foods. The report serves as a prime insight to all new as well as existing businesses interested in the market.
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The availability of oats in myriad varieties depending on flavor, quality, and brand name, is a primary factor driving the global oats market. This is mainly due to the nutrient richness associated with these oat products, thereby making consumers prefer them on a large-scale basis. A rising number of fitness enthusiasts coupled with increasing awareness regarding the need to consume healthy foods is primarily driving the global oats market. Moreover, with changing food habits coupled with the advertisement-based influence of social media is making the market expand with leaps and bounds too.
However, the global oats market is mainly restrained from a geographical perspective due to less availability of many famous brands in remote and underdeveloped regions. Moreover, junk food eating is still common in various communities, which also is a key obstacle present in the market’s growth. In addition, fluctuation in availability of raw materials in remote regions needed to manufacture oat products also restrains the oats market substantially. However, many players are expanding their geographical horizons gradually, which could offset most restraints affecting the market.
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This market depicts the presence of a substantially fragmented vendor landscape thanks to the presence of numerous players. Quaker Oats Company, Kellogg’s, Bagrry’s India Ltd., Nestle, Dr. McDougall’s Right Foods, General Mills, and Abbott Nutrition, are key players operating in the global oats market. With the number of companies predicted to increase, the competition is predicted to further rise in this sector.