Key Facts about the Internet Protocol Television (IPTV) Market

San Francisco, California, Sept 27, 2018: A recent report added by TMR Research to their vast repository, titled, “Internet Protocol Television (IPTV) Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025,” forecasts the market to bode well mainly due to an extensive demand occurring with regards to improved television-based services. The report serves as a prime insight to all candidates interested in the market.

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A rise in the requirement of high-quality and reliable online experience is expected to provide immense growth opportunities for the global internet protocol television (IPTV) market during the upcoming few years. With an increase in the use of internet services as well as expanding use of mobile CDN, this market is anticipated to grow splendidly. Most of the development is expected to occur in highly stable economies, thus providing a strong backbone to the market’s progress. In addition, a large-scale growth in internet video advertising that provides numerous options for people to shop from is stoking expansion in the global internet protocol television (IPTV) market.

However, verification of locations is not quite effective at times, and this could hamper this market notably. Moreover, a rising need to match customer expectation could increase the prices of the IPTV technology. This could make the technology not affordable to those who have less disposable incomes, thus posing as a financial obstacle to the global internet protocol television (IPTV) market. Nevertheless, many manufacturing companies are expected to introduce affordable products, thereby offsetting most restraints affecting this market.

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The internet protocol television (IPTV) market depicts the presence of a highly fragmented and competitive vendor landscape owing to most players introducing upgrades to the relevant systems on a regular basis. NTT DOCOMO, Etisalat, AT&T, China Telecom, Cablevision, British Telecom, Vodafone, Reliance Communications Limited, Deutsche Telecom, Comcast, Telenor, Bharti Airtel Limited, France Telecom, Telecom Malaysia, Verizon, and Bharat Sanchar Nigam Limited, are key players operating in the global internet protocol television (IPTV) market.

Internet Protocol Television (IPTV) Market projected for a Robust Growth Rate over 2025

Internet Protocol Television (IPTV) Market: Overview

Internet protocol television is considered as an effective technology that offers several television services through a packet-switched network although remaining within a large number of internet protocol suites. With the tremendous rise in the online traffic, the need for internet protocol television is expected to rise substantially, thus encouraging the overall development of the market. Moreover, the growth in the internet video advertising is expected to accelerate the growth of the global internet protocol television market over the next few years.

Furthermore, the emergence of new technology and advanced products are estimated to generate promising growth opportunities for the leading players operating in the internet protocol television market in the near future. The lack of verification of effective locations for servers and the lack of proper accounting are estimated to curtail the growth of the market in the coming years. In addition, the rising need to meet the customer preference is considered to act as a major barrier for the development of the market.

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Nonetheless, the growing need of consumers for high-quality and reliable online experience is likely to offer growth opportunities in the near future. Moreover, the rise in the use of internet and the advent of mobile CDN is estimated to accelerate the market’s growth in the near future. The developed economies across the globe are expected to offer lucrative benefits for the market players, whereas the rising population in developing economies is likely to fuel the development of the global internet protocol television market over the next few years.

Global IPTV Market: Snapshot

IPTV stands for Internet protocol television, a technology that delivers television services over a packet-switched network while remaining within the Internet protocol suites. With IPTV, smaller batches of media can now be streamed directly on customer’s devices in smaller batches. As per the International Telecommunication Union, IPTV functions over an IP-based network that enable high level of security, quality of service, reliability, and interactivity. With the widespread outreach of the Internet and direct to home (DTH) services, and technological advancements in interactive television, the global market for IPTV is projected for a robust growth rate during the forecast period of 2017 to 2025.

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Broadly, there are three types of services offered by IPTV: live television, time-shifted television, and video on-demand (VOD). Live television is streaming of current events broadcast on television while time shifted services allows used to replay the content after delays. VOD refers to services wherein customers select a video of choice from a catalog of videos offered by the service providers. Major components involved to deliver IPTV services include TV head-end, interactive portal, VOD platform, home gateway, delivery network, and set-top box. The two basic types of architectures used for delivering IPTV are distributed architecture and centralized architecture. IPTV is implemented using several protocols such as H.263 for video compression, modified discrete cosine transform (MDCT) for audio compression, and Real-time Protocol (RTP) for live streaming and VOD.

Global IPTV Market: Trends and Prospects

DTH services have gain immense popularity in the recent past, which is clearly reflecting on increased demand for VOD services. Additionally, IPTV offer value added services such as e-mail, voicemail and others, which is further fueling the market. Moreover, several telecommunication services have entered the IPTV market recently, including Verizon, Vodafone, and British Telecom. These new entrants with strong financial background are expected to escalate the level of competition, which will eventually lead to reduced cost to the consumers and thereby increase the demand in the global IPTV market. However, for the proper functioning of IPTV, minimum bandwidth required is around 10 mbps of high speed Internet connectivity, which is not available all across the globe. This is the solitary restraint over the growth rate of the global IPTV market, although the effect of this factor is expected to reduce over the duration of forecast period as several next-generation spectrums are being launched by several governments.

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Global IPTV Market: Segment Analysis

IPTV market can be segmented on the basis of end-users and geography. Corporate consumers and individual consumers comprise end-users. Currently, corporate consumers serve the maximum demand but, with improving network infrastructure, the segment of individual consumers will also escalate significantly during the forecast period. Geographically, the report studies the lucrativeness of the regional markets of North America, Europe, Asia Pacific, and rest of the world. Though the developed countries in North America and Europe are currently serving the maximum demand, vast population base in Asia Pacific is expected to surge ahead in terms of demand towards the end of the forecast period.

AT&T, Cablevision, China Telecom, Comcast, Bharti Airtel Limited, Reliance Communications Limited, Bharat Sanchar Nigam Limited, British Telecom, Deutsche Telecom, Etisalat, France Telecom, Telecom Malaysia, NTT DOCOMO, Telenor, Verizon, and Vodafone are some of the key players currently operational in global IPTV market.

Internet Protocol Television (IPTV) Market Boosted by Expanding Internet

San Francisco, California, May 31, 2017: A recently added research study by TMR Research, titled, “Internet Protocol Television (IPTV) Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017–2025,” takes a thorough look into the market to gauge its size, competitive dynamics, and growth trajectory in the near future.

IPTV or Internet protocol television is a technology that provides television services over a packet-switched network while being within the Internet protocol suites. The main kinds of services offered by IPTV are video-on-demand (VoD), live television, and time-shifted television.

The global market for internet protocol television (IPTV) is predicted to explode in the near future on account of the expanding reach of the internet and the soaring popularity of direct to home (DTH) services which has resulted in increased uptake of video-on-demand (VoD). Besides, value added services offered by IPTV, namely e-mail, voicemail, etc. are also stoking its demand.

The global market for internet protocol television (IPTV) has witnessed the entry of many prominent telecommunication services providers, namely Vodafone, British Telecom, and Verizon. This has driven up competition in the market as players try to outsmart each other using competitive pricing strategies. This will likely help rope in more consumers, thereby driving further expansion in the market.

One factor proving counterproductive to the global internet protocol television (IPTV) market is the requirement of minimum 10 mbps of high speed Internet connectivity. Many developing and underdeveloped regions across the world do not have the bandwidth and hence IPTV players are finding it hard to expand their outreach in such places. With more efforts by private and public players to launch next-generation spectrums, the problem hopefully will be resolved in the future.

Based on the type of end users, the global market for internet protocol television (IPTV) can be split into corporate consumers and individual consumers. At present, corporate consumers account for most of the demand. With bettering network infrastructure, individual consumers are also expected to considerably drive up demand into the near future.

Geographically, North America and Europe are key regions in the global internet protocol television (IPTV) market on account of the massive demand they generate. Going forward, however, Asia Pacific will also emerge as a crucial market due to its large population.

To assess the competition prevailing in the global internet protocol television (IPTV) market, the report profiles players such as AT&T, China Telecom, Comcast, Reliance Communications Limited, Vodafone Deutsche Telecom, Bharat Sanchar Nigam Limited, Etisalat, Bharti Airtel Limited, British Telecom, NTT DOCOMO, France Telecom, Verizon, Telecom Malaysia, and Telenor.