Awareness about Health and Availability of Products are Fuelling Demand for Electric Toothbrush

San Francisco, California, July 13, 2018: A recent market research report by TMR Research presents comprehensive analysis of the growth dynamics of the global electric toothbrush market. The report, titled “Electric Toothbrush Market – Global Industry Analysis, Size, Share, Category, Growth, Trends, and Forecast 2017–2025,” states that the market will expand at a swift pace over the report’s forecast period owing to the rising demand from rising awareness about oral care and availability of advanced products for oral hygiene.

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The electric brush market is primarily driven by rising awareness among consumers for oral care. This awareness is mainly boosted by the proactive advertisements. These advertisements are strategies of leading players to attract consumers and to encourage them to pay attention toward oral hygiene. Additionally, growing disposable income of mid-earning consumer is another factor expected to support growth of the electric toothbrush market over forecast period. However, higher cost than conventional toothbrush is restraining growth of the market.

Nevertheless, growing adoption of toothbrushes with Bluetooth, Wi-Fi, and camera is expected to create lucrative opportunities for key players in the market. These brushes can provide feedback on the health of teeth.

The global electric toothbrush market is expected to be segmented into sales channel, and region. On the basis of sales channel, the market is segmented into online and offline platforms. Of these, online platform could gain larger share owing to availability of products. On the basis of region, the market is fragmented into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Of these, North America is expected to gain substantial share thanks to high spending capacity, high awareness for oral care, easy and cheap availability of products in hypermarkets and supermarkets. Another factor contributing in the growth is presence of numerous manufacturing companies in the region.

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Some of the key players that could be framed in the global market for electric toothbrush include Church & Dwight, Colgate-Palmolive, Procter & Gamble, Koninklijke Philips, Panasonic, and OMRON.

Electric Toothbrush Market SWOT Analysis evaluated 2025

Global Electric Toothbrush Market: Overview

Electric toothbrush is essentially a battery powered toothbrush that automatically brushes your teeth. On account of its rotational and side-by-side movement, it is way more capable in rooting out plaque and lessening gingivitis than an ordinary toothbrush operated manually. There are even specialized versions meant for sensitive teeth, for whitening of teeth, and for massaging of gums.

Quite a few companies operate in the global market for electric toothbrush. This makes the competitive landscape fragmented and tough. In order to thrive in such a market, players are seen banking upon advanced technologies to come up with better products. Such efforts by players is expected to further intensify competition in the near term.

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Global Electric Toothbrush Market: Drivers and Restraints

Numerous factors are serving to stoke the market for electric toothbrush. Foremost among them are the rising awareness about such products on account of proactive advertising strategies of companies and increasing concern about oral hygiene. The rising disposable incomes of people and the surging spends on product development by companies is also having a positive impact on sales. However, owing to their slightly higher costs, their sales are yet to gather pace in cost conscious under developed nations. Another hurdle for the market is the high cost of replacing the bristles mounted on the head of the toothbrush every five six months as this serves to dampen sales.

A noticeable trend is the emergence of smart electronic toothbrush with added features. Those, for example, come with features such as Bluetooth, camera, and Wi-fi, among others. They can connect with smartphones with the help of Bluetooth and Wi-fi to provide feedback on the condition of ones teeth and brushing habits. While such premium products are meant for high net worth consumers willing to splurge on cutting-edge day to day products, manufacturers are also coming up with a wide range of electric toothbrushes to suit budgets of all kinds.

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Global Electric Toothbrush Market: Trends and Opportunities

Sales of electric toothbrushes are picking up through both online and offline platforms. The latter includes supermarkets and hypermarkets and convenience stores. As far as the product is concerned, the bristles can be broadly categorized into nanometer and soft. Similarly, the head movement is of two types – rotation or oscillation and sonic or side-by-side.

Global Electric Toothbrush Market: Regional Analysis

From a geographical perspective, key segments in the global market for electric toothbrush are North America, Asia Pacific, Latin America, Europe, and the Middle East and Africa. Currently North America accounts for a considerable share in the overall market owing to the increased spending capacity of the people in the region, particularly in the U.S. and Canada, and also because of the early adoption of latest technologies in the two nations. Besides, presence of key players, who are seen pouring money into product development, is also serving to catalyze growth in North America market. Europe is another major market and Asia Pacific is an upcoming one which most keen players are looking to tap into. This is because of the large consumer base in Asia Pacific, particularly in the large and populous economies of India and China that are developing fast.

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Global Electric Toothbrush Market: Competitive Landscape

Some of the key players in the global market for electric toothbrush that have been profiled in the report are Church & Dwight, Koninklijke Philips, Colgate-Palmolive, Panasonic, Procter & Gamble, and OMRON. The report throws light on their product offerings, sales and revenues, and growth prospects in the upcoming years after a thorough primary and secondary research.