Ear Care Concern Rising Among Urban and Geriatric Demographics

San Francisco, California, August 28, 2017: TMR Research speaks on the key factors of influence surrounding ear care and its related products and services, in “Ear Care Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025.” Ear care is an essential part of maintaining physical upkeep. The ear is one of the more sensitive external body parts and requires a different type of care than other parts. This has created the need for numerous treatments and devices in ear care, further boosting the rate of developments and investments in this market.

One of the primary factors propelling the demand experienced by the global ear care market is the increasing concern shown by consumers across multiple demographic bands. The two leading consumer types include the urban population that shows a growing awareness regarding personal healthcare and the geriatric population which is increasing swiftly. The elderly consumer base is already massive and is increasing even further, adding to the demand upswing for ear care products and treatments.

Increasing availability of premium and high quality products, increasing disposable income among consumers, growing awareness development initiatives by governments and manufacturers, and NGO drives for rural healthcare are among the other key drivers augmenting the growth rate of the global ear care market. However, the market is currently being restrained by factors such as a very low awareness rate of the recent developments in the market, especially within rural and remote regions. The market is also hindered by skepticism shown by consumers regarding the effectiveness of ear care products as opposed to conventional methods.

From a regional perspective, the global ear care market has so far been led by North America, owing to the presence of several strong players and a higher awareness rate among consumers. Meanwhile, Asia Pacific is expected to show a surge in demand over the coming years, owing to increasing urban population and increasing disposable incomes.

The growth of the global ear care market is also dependent on the expert recommendations and the use of known personalities for digital as well as print advertising for ear care products, thus creating a strong impact on consumers. With the lifestyle of people changing across the globe, the focus of consumers on personal care is rising.

Some of the prominent players operating in the ear care market across the globe are Prestige Brands, Vemedia, Johnson & Johnson, Unilever, Dendron, Procter & Gamble, Reckitt Benckiser, and Thornton & Ross.

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Cleaning Your Kid’s Ears with a Cotton Bud could be Dangerous: Study

The common perception that both adults and children need to clean their ear canal regularly, has been head-on challenged by a recent study, which has estimated that about three dozen children are admitted to hospital’s emergency wards every day in the U.S. Though cotton-tipped swabs have been in use for nearly a century, the reports of related injuries are being noted only now.

Toddlers More Prone to Cotton Swab Injury
One of the senior author of the study is Dr Kris Jatana, who is a pediatric ear, nose, and throat surgeon at the National Children’s Hospital in Columbus, Ohio. Dr Jatana frequently encounters cases caused by cotton-tipped applicators, more so in children below three years than adults who have a stronger resistance. The study has concluded that about 40 percent of injuries is among the children below three years of age, while children below 8 years constitute 67 percent of the cases. The study has evaluated that 263,338 children under the age of 18 have been admitted to ER across the U.S. between 1990 and 2010 for cotton-tipped ear cleaning tools and nearly two-thirds of these injuries happened at home.

Perforated Eardrums Most Severe Injury
Tympanic membrane perforations as it is technically known, broken eardrums constitutes about 30 percent of the injuries, says the study, identifying the feeling of a foreign body in ear as most common case but broken eardrums as more severe complication. Soft tissue injuries caused 23 percent of the cases. Temporary hearing loss, which is similar to the feeling of having noice-canceling ear plug in the ear, is the most common case, typically caused by wax pushed too deep into the ear canal.

Ear canals are self-cleaning, the study assures, unless some medical condition or wax is pushed in with cotton-tipped swabs.