In the ongoing COVID-19 pandemic, digital technology is being used like never before. The pandemic has forced millions of people to work from home, making corporations and workers alike more dependent on digital technology. Prior to this, digital technology enabled corporations to carry out personal and professional tasks from laptops, smartphones, and personal computers.
An associate professor at the John Hopkins Carey Business School who specializes in commercial applications of digital technology has been closely observing these rapid developments. “Prior to the pandemic, sales pattern changed more in the last five years than in 50 years with modern digital sales capabilities, opines the associate. Now, in the current situation, sales pattern has changed more in the last five months than in the last five years,” he adds.
And, advancement of research, education, and practice of digital business for the Science of Digital Business Development Initiative is poised to be more critical for future sales, work, and leadership. This is due to shift of organizations for execution of strategic, marketing, and sales activities.
Meanwhile, the aim of Science of Business Development Initiative is to show business organizations how to thrive in a digital economy.
The initiative of the mission is to advance the research, practice, and education aspects of digital business development. Also, the mission offers a leading network to address the intense impact of digital transformation and open new avenues of opportunity for the future of business functions in the digital economy. And, with a profound shift to digital capabilities, the pandemic has helped to make the goal and mission of the initiative more relevant by changing the perspectives of organizations with respect to leadership, work, and business interactions with their customers.