Use of Probiotics in Modifying the Gut Microbiome boosts Digestive Health Supplements Market

Digestive health supplements have gained acceptance among population in managing chronic gastrointestinal disorders. Most notably, they have leveraged the potential of the gut microbiota for various difficult-to-manage gastrointestinal and digestive problems. Functional food makers have leveraged digestive health supplements in managing inflammatory bowel disease (IBD) and in treating conditions characterized by the low production of digestive enzymes naturally.

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Functional Food Manufacturers Pitch for Scientific Backing for Products

Developing as well developed regions have seen the vast uptake of over-the-counter (OTC) digestive enzyme supplements in recent years. However, the uptake isn’t steady as many don’t stand up to their promise or are plainly addictive or habit-forming substances bereft of clinical benefits. Functional food manufacturers are trying hard to attract prospective consumers by promoting these as scientifically-backed products. Further, market players of all hues are highlighting the holistic care that probiotic bacteria may bring. However, more such studies need to be done so that these can have scientific standing.

The growing role of probiotics in modifying the gut microbiome has been associated with vast health benefits. Life sciences companies are projecting them as functional food that can help people manage chronic inflammatory diseases, especially among older adults. They are incorporating ingredients with novel mode of action on the gut microbiome. Studies are ongoing to back the claims of these actions scientifically.

Increasing Understanding of Microbial Species Underlie New Prospects

Over the years, the digestive health supplements market has witnessed new potential from substantial understanding of microbial species and their mechanism in treating disease conditions. This is helping them to offer products to treat conditions such as diarrhea. Growing popularity of IBD and IBS is boosting research in the market.

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On the regional front, Asia Pacific has been showing striking potential in the global digestive health supplements market. The prospects are fueled by upsurge in investments in finding functional food ingredients on chronic inflammatory and digestive diseases among the worldwide population.

Entry of Functional Food Manufacturers is Expected to be Game-changing for Global Digestive Health Supplements Market

There have been some significant developments in the last couple of decades regarding the science related to digestive health. Solutions for digestive disorders and gut problems are no longer under the sole purview of big pharmaceutical corporations. The entry of functional food manufacturers has completely changed the landscape of the global digestive health supplements market. These functional food manufacturers have identified the potential of the market and are thus providing effective and affordable solutions to attract more number of end users. The rise of probiotics and increasing awareness about the same is one of the key factors that are helping the functional food industry to la a strong foundation in the global digestive health supplements market. There are several benefits provided by the probiotics to enhance the overall health of the digestive system. Moreover, they also help in relieving the stress and pain caused by diarrhea. Such benefits are thus helping the market to grow at a great pace.

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Some of the key insights about the competitive landscape of the global digestive health supplements market are given below:

  • Leading life science and functional food manufacturing companies are working to develop new supplements that will cater to the evolving needs of the consumers. Recently, Anatara, a company based out in Australia, announced the launch of health supplement that has the ability to reprogram the microbiomes in gut. The company has generated sufficient amount of attraction with this new product and is striving to develop more such products.
  • The other leading players in the global digestive health supplement market are trying to maintain their strong brand positioning by bringing new products and flavors in their existing product. The companies are putting in heavy investments towards the activities of research and development.

Some of the leading companies in the global digestive health supplements market include names such as Nestec SA, Alimentary Health Limited, Lonza Group, and Nutrica NV among others.

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