Use of Business Intelligence Tools in Understanding Consumers’ Behavior Boosts Crowd Analytics

The growing demand for business intelligence solutions in enterprises has offered robust impetus on the crowd analytics market. The adoption is rising in small and medium (SMEs) in developing economies. Adoption of smart video systems to monitor increasing security threats has also reinforced the proposition of crowd analytics. Spikes in investments in analytics tools and solutions have also boosted the demand for crowd analytics.

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Over the past few years, the retail industry has shown in intense interest crowd analytics. Of special relevance is growing popularity of cloud-based crowd analytics.  These analytics have enabled the vertical to gain in-depth insight into business intelligence tools. The use of crowd sourced platforms in identifying consumers’ behavior is a key trend. In many cases, adopting crowd analytics has helped them gain competitive edge. Crowd analytics have shown vast potential in helping marketers understand the impact of various advertising and promotion campaigns. Growing use of crowd analytics platforms to understand consumer preferences in real-time underscores the vast potential of the market.

North America Prominent Market, Asia Pacific Rapidly Emerging Market 

The various regional markets for crowd analytics are North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. Of these, North America is a prominent regional market. Rapid pace of technological advancements in business intelligence tools, especially the U.S. and Canada, is imparting a robust expansion of the crowd analytics market. However, Asia Pacific is expected to emerge as the most lucrative region in the next five years.

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A growing number of players are adopting strategies, mergers, and acquisitions to consolidate their positions in the crowd analytics market. Additionally, they are also expanding their product portfolio. Some of the key players in the crowd analytics market are AGT International, Spigit, Inc., Crowd Dynamics, NEC Corporation, and Nokia Corporation.  

Rising Breaches in Physical Safety to Fuel Demand in Global Crowd Analytics Market

The global crowd analytics market is driven by developing security risks. The increased demand regarding knowledge video frameworks and a requirement for business insight frameworks will likewise fuel the crowd analytics market in the period from 2017 to 2025. This market is foreseen to observe a fast growth because of the elevated requirement for business insight arrangements by virtue of which there is an intense interest from little and medium (SMEs) and furthermore from ventures that are expansive. With the capacity to increase upper hands for associations by giving data the interest for crowd analytics will ascend in the coming years.

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The developing cases of breaches in physical security, intense interest for intelligent video systems frameworks, and a developing engaging quality for business knowledge instruments will likewise boost the development prospects of the global crowd analytics market. The retail segment is foreseen to observe high development by virtue of the capacity of this solution for giving real-time market knowledge and intelligence into the standard of conduct will urge numerous organizations to embrace this solutions for strategizing their organizations. Then again be that as it may, the global crowd analytics market will observer two key difficulties throughout the years to come. Initial investments required in the market are high, hosing the section prospects of new players, in this manner going about as a challenge for growth.

The market is even expected to pick up from the rising interest in the movement and the travel industry portion. As the business requires continuous information to comprehend purchaser inclinations, they will show extensively intense interest for crowd analytics in the coming years, in this way contributing essentially to income produced by the market.

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So as to profit by the innovation, firms are creating crowd analytics solutions either on-premise or on cloud. The innovation offers affordable and time-proficient systems to help companies to get details into buyer inclinations.

Crowd Analytics Market Supplement the Growth by 2025

Crowd Analytics Market: Snapshot

The global crowd analytics market is driven by growing security threats. The heightened demand for intelligence video systems and a need for business intelligence systems will also drive the crowd analytics market in the period from 2017 to 2025. This market is anticipated to witness a rapid rise due to the heightened need for business intelligence solutions on account of which there is a high demand from small and medium (SMEs) and also from enterprises that are large. With the ability to gain competitive advantages for organizations by giving information such as how to perspective of consumers and consumer response to a particular product or service, the demand for crowd analytics will rise in the coming years.

The growing instances of breaches in physical security, high demand for intelligent videos systems, and a growing attractiveness for business intelligence tools will also drive the growth prospects of the global crowd analytics market. The retail vertical is anticipated to witness high growth on account of the capability of this solution to provide real time market intelligence and insights into the behavior pattern will encourage many businesses to adopt this solution for strategizing their businesses. On the other hand however, the global crowd analytics market will witness two key challenges over the years to come. Initial investments required in the market are very high, dampening the entry prospects of new players, thus acting as a market challenge.

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Global Crowd Analytics Market: Overview

The global crowd analytics market is projected to grow at a rapid pace between 2017 and 2025. Crowd analytics refers to a data science technique used by organizations to gain certain behavioral and psychological elements. The technology thus involves analyzing consumers’ behavioral pattern towards any product or services using social network and crowd sourced platforms. It provides organizations real-time information about the actual perspective of consumers, thereby enabling them to gain competitive advantage in the overall market. The rising demand for business intelligence solutions worldwide is a crucial factor driving the global crowd analytics market.

To provide an all-encompassing overview, the global crowd analytics market can be segmented based on application, service, standalone solutions, deployment mode, and region. An analysis into the factors influencing the market’s growth across these segments can help readers get a more holistic market overview. Besides this, the analysis will present insights into the segments that will prove most lucrative for enterprises operating in the global crowd analytics market.

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The report is aimed at updating stakeholders about the prevailing market dynamics. It identifies the opportunities and sheds light on threat which market players should take a note of. It therefore includes exhaustive information obtained from industrial sources via proven research methodologies.

Global Crowd Analytics Market: Trends and Opportunities

With organizations around the world exhibiting high demand for business intelligence solutions and surveillance systems to efficiently gauge consumer preferences, the demand for crowd analytics is likely to increase considerably in the coming years. Among the various application segments, the demand from customer management will help the crowd analytics market gain significant momentum. As organizations seek advanced solutions to gain consumer insights and strategize business better, the demand for crowd analytics will rise in response. Besides this, the market is also projected to gain from

Besides this, the market is also expected to gain from the rising demand in the travel and tourism segment. As the industry requires real-time data to understand consumer preferences, they will exhibit considerably high demand for crowd analytics in the coming years, thereby contributing significantly to revenue generated by the market.

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In order to capitalize on the technology, organizations are developing crowd analytics solutions either on-premise or on cloud. The technology offers cost-effective and time-efficient solutions to help enterprises gain insights into consumer preferences.

Global Crowd Analytics Market: Regional Outlook

Regionally, the market is forecast to witness lucrative opportunities across North America, followed by Europe. The rising focus of developed nations such as the U.S. and Canada on innovations and the high uptake of novel technologies will aid the market’s expansion in North America. In Asia Pacific as well the market is projected to gain significant traction. The rising demand for business intelligence in organizations across Asia Pacific and the demand to install advanced surveillance system will boost this regional crowd analytics market.

Global Crowd Analytics Market: Vendor Landscape

Strategies adopted by leading companies have a significant impact on the market, hence the report profiles some of the most key enterprises in the global crowd analytics market. The vendor landscape analysis in the report covers financial records of key market players, their latest marketing strategies, mergers and acquisitions, and product portfolio. Strengths and weaknesses of the companies profiled are studied as well using SWOT analysis, which also presents insights into opportunities and threats that these enterprises might witness over the course of the report’s forecast period.

Some of the most prominent players operating in the global crowd analytics market are Nokia Corporation, AGT International, Spigit, Inc., NEC Corporation, CrowdANALYTIX, Inc., and Crowd Dynamics.

Growing Security Threats to Boost Global Crowd Analytics Market

San Francisco, California, October 03, 2017: The growing security treats is the key driving factor of the global crowd analytics market. A need for business intelligence systems and the increasing demand for intelligence video systems are also expected to fuel the market. The technology of crowd analytics involves analyzing consumers’ behavioral pattern towards any service or product by using crowd sourced platforms and social network. A new report by TMR Research, titled “Crowd Analytics Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025,” projects the market growth over the period of 2017 – 2025. This report is tailored to provide complete assessment of the market. The motive of the report is to forecast, describe, and define the crowd analytics market on the basis of various categories such as regions, verticals, organization sizes, deployment modes, applications, services, and standalone solution along with providing growth factors including challenges, opportunities, restraints, and drivers. Proven research methodology has been utilized to develop this study. This methodology involved capturing data on prominent vendor’s revenues through several sources such as annual reports, paid databases, press releases, journals, and company financials.

The global crowd analytics market is projected to showcase an impressive growth rate over the forthcoming years owing to the escalated nee for business intelligence solutions. Crowd analytics provide organizations with information regarding consumer response to a particular service or product and perspective of consumers, which give them a competitive advantage. Furthermore, the demand for crowd analytics is expected to increase due to the need for surveillance systems that can efficiently gauge consumer preferences. The report lists numerous factors that are envisioned to assist the market growth. These factors will let readers understand the behavior of the market growth. Furthermore, restraints for the growth are included to give market players a brief idea about potential hurdles present in the market. Along with these factors, their influence and the intensity of their effects can be determined by deliberating this report study.

The report offers an all-encompassing overview by segmenting the global crowd analytics market based on several categories such as region, deployment mode, standalone solutions, service, and application. Considering the application, the customer management segment is envisioned to assist the growth of overall crowd analytics market due to demand from organizations to gain consumer insights to be able to enhance their products and services. Furthermore, the travel and tourism segment is likely to present fruitful opportunities of market vendors due to the need for real-time data to understand consumer preferences. An analysis into the factors affecting the market’s growth over these segments is expected to help market investors receive a more holistic market overview. In addition, the segmentation will enable players to find out the most lucrative segments for their growth.

Based on geography, the market has been segmented into key regions, to offer regional outlook of the market. Among all of them, the North America segment is foreseen to witness lucrative growth opportunities. The contribution of developed countries such as Canada and the U.S. is the major factor behind the prominence of this region. These nations are focusing on innovation and technological advancements to develop more effective and efficient solutions, which is fueling the regional market. However, Asia Pacific is envisioned to project admirable growth rate owing to augmented demand for business intelligence in organizations over this region. The report also sheds light on competitive analysis of the market. Prominent players such as Crowd Dynamics, CrowdANALYTIX, Inc., NEC Corporation, Spigit, Inc., AGT International, and Nokia Corporation have been considered for the fabrication of this report. The company profiles for these players have also been included.

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