Global Cross Platform and Mobile Advertising Market to Benefit from Rising Preference of Consumers to Novel Media Channels

San Francisco, California, December 06, 2018: According to a recent market research report by TMR Research, the shifting attention of consumers from conventional media outlets to novel medial channels such as always-on-display will act as one of the leading drivers for the global market for cross platform and mobile advertising market in the near future. The report is titled “Cross Platform and Mobile Advertising Market – Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017–2025.”

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The report states that the market has also significantly influenced by the rising demand for more effective and convenient connectivity methods and uncomplicated content sharing techniques. The relatively new concept of cross-platform and mobile advertising will also benefit from the rising usage of a variety of mobile devices by consumers for purposes such as information access, banking, shopping, and social communications. As an increasing number of companies realize the vast potential of this form of marketing, the market for cross platform and mobile advertising will continue to expand at a promising pace in the near future.

While the applications of cross platform and mobile advertising are vast across a number of industries, the most profitable applications presently are in industries such as banking, financial services, and insurance (BFSI), energy and utilities, healthcare, media, telecommunications, and transportation and logistics. The key devices used for cross platform and mobile advertising include smart televisions, laptops, personal computers, and smartphones. Of these, the segment of smartphones is presently the most lucrative and is likely to remain so in the coming years as well.

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An increasing number of companies are trying their luck in the global cross platform and mobile advertising market. Some of the leading companies in the market presently are Microsoft Corporation, Inmobi, Facebook Inc., AOL Inc., Millennial Media, Jumptap, Inc., Google Inc., Amobee, Nokia Corporation, Apple Inc., Telenav, Inc., Mojiva, Inc., and Yahoo! Inc.

Cross Platform and Mobile Advertising Market Driven by Rising Demand for Technology 2025

Global Cross Platform and Mobile Advertising Market: Snapshot

Since the attention of the consumers has shifted from the conventional media channels to always-on-display, the demand for advanced devices, created by combining multiple devices in novel ways for multitasking in order to enhance their efficiency, functionality, and overall user experience. The need for uncomplicated content sharing and connecting with others has been influencing the global market for cross platform and mobile advertising significantly.

Cross-platform advertising is a new and emerging concept, which is highly supportive of mobile advertising methods. With the interaction of consumers on various devices, important information about their need, choice, and interest for shopping is revealed, using which, marketers are reaching their target customers and interacting with them across multiple devices. Over the last few years, mobile advertising has evolved as a significant component of mobile marketing, standing close to online advertisement since, via mobile advertisement, publishers, advertisers, and markets can target their specific customers on their mobile devices.

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Nowadays, people are relying on multi-screens for online shopping. Most of the media time of these consumers is spent on smartphones, tablets, laptops, computers, and smart televisions. This behavior of consumers has acted as a catalyst in the advent of cross platform and mobile advertising, which is reflected in the market’s tremendous progress since the recent past. Several established IT companies, such as Google, have surfaced as the key providers of advertising solutions on cross platforms across the world.

Global Cross Platform and Mobile Advertising Market: Overview

The global cross platform and mobile advertising market is expected to ride on the need for interactive advertising to propel business growth. Interactive advertising has a major role to play in today’s era of digital marketing. Out of all the other forms of interactive advertising, cross platform advertising and mobile advertising have emerged as the most promising ones, although they are two different concepts. In the near future, the global market is anticipated to parade a weighty buildout.

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Global Cross Platform and Mobile Advertising Market: Growth Factors

The rise in the usage of mobile internet and furtherance of network technologies are predicted to set the stage for growth for the global cross platform and mobile advertising market. Besides these, it is expected of the emergence of unprecedented mobile internet devices to spur the market growth. Other growth drivers of the global market include the multiple advertising platforms and the advancing trend of mobile applications.

Global Cross Platform and Mobile Advertising Market: Key Segmentations

There are different parameters that the international cross platform and mobile advertising market is categorized into, viz. advertising platform, type of advertising, end-use verticals, geography, devices, services, and solutions.

Considering the advertising platform categorization, the global market is segmented into two broad categories, i.e. cross platform advertising platform and mobile advertising platform. Among others, in-app advertising, rich media and display advertising, search advertising, and messaging advertising are the critical segments of the market on the basis of advertising type. In terms of end-use verticals, the market segmentation follows as healthcare, banking, financial services, and insurance (BFSI), media, energy and utilities, transportation and logistics, and telecommunication.

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With regard to the devices segregation, the segments include smart TV, PCs and laptops, and feature mobile phones and smartphones. The services type of categorization displays two important segments, viz. integration services and consulting services. In respect of solutions, the five crucial divisions of the market are integrated solutions, reporting and analytics solutions, content delivery solutions, advertise campaign solutions, and mobile proximity solutions.

Geographically, the market is spread across significant segments, which are Europe, Asia Pacific, North America, and Rest of the World.

Global Cross Platform and Mobile Advertising Market: Company Profiling

4info, Amobee, AOL Inc., Apple Inc., Facebook Inc., Google Inc., Inmobi, Jumptap, Inc., Millennial Media, Microsoft Corporation, Mojiva, Inc., Nokia Corporation, Telenav, Inc., and Yahoo! Inc. are some of the leading players envisioned by the analysts to make a mark in the worldwide cross platform and mobile advertising market. The report has analyzed and studied the most deciding aspects of each company that have led the business to see a substantial growth in the global market.

Although the global market could experience a slack in its growth, owing to the complexity in cross platform advertising and privacy and location issues, there are some great opportunities available for the vendors. With the inception of mobile proximity marketing and acceptance of customers, the market is foretold to exhibit strong growth against the few constraints.

Increased Time Spent on Mobile Devices Driving Cross Platform and Mobile Advertising

San Francisco, California, August 04, 2017: The high demand for advanced devices developed by combining multiple devices so as to achieve multitasking is expected to drive the growth of the global cross platform and mobile advertising market, states TMR Research in its latest report. The report is titled “Cross Platform and Mobile Advertising Market – Global Industry Analysis, Market Share, Drivers, Restraints, Growth, and Forecast 2017 – 2025.” As the conventional media channels are losing popularity to the always on-display advanced devices so as to enjoy improved experience, efficiency, and functionality, this market is slated to witness an expansion. What also drives the market is the growing need for content sharing and connecting with others in an uncomplicated manner, states the report.

Cross-platform advertising is emerging as a new concept and supports mobile advertising and interaction with consumers by making use of various devices, giving information on products and services of their interest. Marketers are better able to reach their target customers through multiple devices and interact with them, thus driving the demand for cross platform and mobile advertising. As most of the time spent by consumers is on smartphones, laptops, tablets, smart televisions, and computers, the demand for cross platform and mobile advertising will witness an upward trend. The rise in the use of internet and improvement in network technologies are aiding the growth of this market.

On the basis of end-use verticals, the global cross platform advertising platform and mobile advertising market is segmented into media, banking, financial services, and insurance (BFSI), energy, telecommunication, healthcare, and transportation and logistics, and telecommunication. On the basis of type of device, the market is segmented into TV, smartphones, PCs, and laptops. By solution, the global cross platform advertising platform and mobile advertising market can be segmented into content delivery solutions, integrated solutions, advertise campaign solutions, reporting and analytics solutions, and mobile proximity solutions. By geography, the market is segmented into Asia Pacific, Europe, North America, and the Rest of the World.

Of the various IT companies venturing in cross platform advertising platform and mobile advertising market, Google has emerged as a key provider for advertising solutions on cross platforms. Some of the other market players within this market are Microsoft Corporation, 4info, Apple Inc., Amobee, Inmobi, AOL Inc., Facebook Inc., Jumptap, Inc., Millennial Media, Mojiva, Inc., Telenav, Inc., Nokia Corporation, and Yahoo! Inc. The report highlights the recent developments made by leading players and also reveals the strategies adopted by these key companies to stay ahead in the competitive market of cross platform advertising platform and mobile advertising.

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