Companies Adopt Consumer Identity Access Management (IAM) to Up Customer Satisfaction

San Francisco, California, May 19, 2017: The global market for consumer identity access management is the focus of analysis of a recent market intelligence report by TMR Research. The report, titled “Consumer Identity Access Management (IAM) Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017–2025,” states that the continued digitization of businesses has spawned consumer identity access management (IAM) technologies.

The report finds that savvy companies across various industries are increasingly opting for consumer identity access management (IAM) services to connect their customers with internal and third-party applications and procure psychographic and demographic information. Stoking demand for such technologies are the pressing need of companies to manage properly customer identities so as to be able to accord seamless customer experience across different channels. Different consumer identity access management (IAM) services, for instance, have allowed organizations to synchronize customer profile data with their e-commerce, email marketing system, web analytics, and other marketing platforms. The trend of personalized offerings is expected to provide robust impetus to the growth of the consumer identity access management (IAM) market over the forecast period.

The emergence of better authentication methods such as biometrics and voice recognition software has served to open up new avenues for growth in the market. The rise of comprehensive identity platforms aimed toward Internet of Things (IoT), including industrial IoT (IIoT), and cloud-based technologies is also anticipated to improve the potential in the market in the foreseeable future.

From a geographical standpoint, Europe and North are key regions in the global consumer identity access management market. Primarily bolstering the markets in the two regions are stringent norms related to consumers’ information security. An example in that direction would be General Data Protection Regulations (GDPR) in the EU. Besides, a number of organizations, particularly small and medium ones are leveraging advanced consumer identity access management (IAM) services to stay ahead of competition in a cut-throat environment.

Going forward too, the Asia Pacific market for consumer identity access management is expected to expand at a healthy clip on the back of significant spends on IT by enterprises in important economies such as India, Australia, China, Japan, and Singapore.

Vendors in the consumer identity access management (IAM) market are working on innovative solutions and disruptive technologies to further boost their positions. This will likely intensify competition in the foreseeable future, predicts the report. Some of the prominent names operating in the market that have been profiled in the report are IBM Corporation, GlobalSign, Microsoft, Janrain, Okta, Inc., Gigya, Inc., ForgeRock, Ping Identity Corporation, and LoginRadius Inc.