The carbonated beverages industry of which soft drink is a major part has come a long way over the decades. The taste and preferences, and the proclivities have witnessed some discernible shifts. It not just olfactory sensations that determine the demand, but there are distinct market branding factors and packaging options that shape the cogent forces behind the market dynamics.
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Health Concerns Undeniable Aspect in Building Consumer Brand Loyalty
For long, soft drink manufacturers were bent on bringing new flavors to allure consumers. However, now health aspects have become increasingly important in the shaping the demand in the carbonated soft drink market. Rise in wellbeing and health concerns of sugary drinks have come to gain increased attention of soft drink formulators. For instance, nutritive sweeteners are being preferred. Further, market players have been keenly involved in new packaging options to prolong the shelf-life of the products, and also to attract consumers.
Thus, packaging has become one of the established normals around which product innovations have taken place in the carbonated soft drinks market. Formulation of carbonated drinks has also come to be increasingly determined by the changes in regulations. The water used for making carbonated beverages has to meet stringent norms of purity and quality. Further, interestingly, soft drink manufacturers are keen on making chemical and physical modification so that the products have minimal impacts on the oral health of children.
This has also propelled the use of new equipment for processing carbonated soft drinks. Also, environmental concerns have become crucial for companies to zero in on the choice of locations for their production facilities. These must meet, for instance, sourcing of raw materials most notably water. Further, new entrants face unsurmountable challenge in turning the already established consumer brand loyalty.
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