Increasing Adoption of Beacon Technologies by Retailers to Drive Global Beacon Technologies Market

The low cost associated with the manufacturing and widespread expansion of BLE beacon technologies is driving growth of this market. Exceptional mobile device penetration is supporting growth of the global BLE Beacon technologies market in the coming years. The exceptional mobile device penetration is further propelling demand for the BLE beacon technologies market in the coming years. The growing demand for the proximately based solution in the retail environment is other factor promoting growth of the global BLE beacon technologies market. The rapid adoption of the bacon technologies is driving growth of the BLE Beacon technologies market.

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The government across the globe are focusing towards development of smart projects and this is another factor bolstering market growth. The rapid adoption across the globe is driving growth of the BLE beacon technologies market in the coming years.

From the geographical point of view, North America is expected to dominate global BLE beacon technologies market owing to growing adoption of technology in region. Majorly in retail sector. The various U.S. retailers such as Walmart have deployed beacon in several retail store for coupons, beaming promotions, store maps and product info via their mobile app. The traditional retailers in the region are becoming more prone towards adopting technologies to stand against e-commerce giants. In addition, beacon have emerged as go to the technology to provide rich digital shopping experience to the consumers. The rising awareness about the beacon technologies in several countries such as Japan, India and Australia and the market is likely to register significant growth over the forecast period.

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The major competitors operating in the global beacon technologies market are blueSense Networks, Onyx Beacon, Radius Networks, Estimote, BlueCats, and Texas Instruments. The manufacturers are majorly focused towards research and development activities in order to produce innovative products with cloud based network management functionality. The manufacturers are also focused towards producing improved beacon technologies with wireless feature in it.