San Francisco, California, June 22, 2018 – Beetroot is also known as table beet, golden beet, garden beet, and red beet. It is used as a sweetening agent because of the fact that it contains more sugar than any vegetables. Beetroot powder is obtained after milling or grinding of the dried beet. It helps as a flavoring agent in foods along with acting as a coloring agent. The beetroot powder consist of betaine phytochemical, which enables adequate functioning of the cardiovascular system. It also aids in the making of amino acids by liver and kidneys.
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The beetroot powder market is expected to flourish in the food and beverages segment. In terms of nutrition, a teaspoon of beetroot powder equates to a whole beetroot. The beetroot powder also works as taste enhancer, and coloring agent in several food items. Owing to the health benefits of beetroot powder, there has been a significant rise in consumption of beetroot powder among the young people. Beetroot is also used widely in various fast foods for example burgers and pizzas to add a nutritional value to it, along with better flavor. This factor fuels the demand for beetroot powder in the market. Moreover, beetroot powder is used in cosmetic sector as well owing to its increased anti-oxidant properties, which augments the demand further.
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On the basis of geography, the global beetroot powder market is segmented into Eastern Europe, Western Europe, Latin America, the Middle East and Africa, North America, and Asia Pacific. Among these regions, the important beetroot producing ones are France, Russia, the United States, Germany, and Ukraine.