Across the globe, the consumption of alcohol has been on the rise in recent years. Bahrain is no exception to this popular trend. The people in the region are now more open towards the consumption of alcohol. Social drinking, consuming alcohol at parties, and innovative drinks and cocktails are some of the key trends that are observed in Bahrain. In addition to this, growing popularity of wide range of drinks and alcoholic beverages among millenials is also a key reason behind the development of the Bahrain alcoholic beverages market.
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In the past few years, the Bahrain alcoholic beverages market have experienced several notable developments. These new developments in the market have opened the door for lucrative business opportunities for the leading companies operating in the region. The top players in the market are trying to leverage the growing popularity of alcoholic beverages in the region. Well established brands such as Johnnie Walker, Smirnoff, and Diageo are launching new flavors and drinks to attract more customers.
Some of the important driving factors for the development of the Bahrain alcoholic beverages market are listed down below:
- Easy and swift procedure for liquor license is one of the key driving factors for the growth of the alcoholic beverages market in Bahrain. Recent improvements in the administrative infrastructure and growing reach on online retail distribution channels are also helping the growth of the market in the region.
- Another major factor influencing the growth of the market is the evolving consumer preference towards local craft styles. The local alcohol producers are encouraged by this trend are using wide range of flavors and high quality of ingredients to build a loyal consumer base. This is helping the alcoholic beverages market in Bahrain to develop even further.
Some of the well-known brands operating in the Bahrain market for alcoholic beverages are United Dutch Breweries BV, Bacardi Global Brands, Chivas Holdings Ltd., and Glen Moray among others.
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