San Francisco, California, Nov 02, 2018 – The global account-based marketing (ABM) market is anticipated to see expansion on the back of the need for enhanced customer lifetime value. Other factors such as the need to focus on the target audience for business growth and the rise of social media and advertising could create ample of opportunities in the global ABM market. In a report by TMR Research, the global ABM market is broadly evaluated on the basis of competition and other crucial aspects. It carries the title “ABM Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 – 2028.”
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However, challenges in choosing the right tools, GDPR practices, and data collection are expected to hamper the demand in the global ABM market. Furthermore, hesitancy to adopt traditional sales practices and dataset inaccuracies could pose challenges to the global ABM market. Nonetheless, increasing acceptance of cloud-based solutions and the rising impact of AI and big data analytics are foretold to push the growth of the global ABM market in the near future. Organizations use different types of ABM techniques, viz. strategic ABM, ABM Lite, and programmatic ABM. Among these, strategic ABM could be ranked higher in the global ABM market on the basis of growth.
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From a geographical perspective, the global ABM market is predicted to find North America taking the driver’s seat in terms of growth. Increased cloud-based deployment allowing improved scalability and speed, 24/7 services, and improved IT security could help the regional ABM market to attract growth in the coming years. Increasing number of applications deployed over the cloud because of the move from traditional on-premises solutions is projected to augur well for the ABM market in the region.
The global ABM market marks the presence of leading companies such as 6Sense, Act-On Software, and AdDaptive Intelligence.