Companies in Media and Entertainment Industry Leverage on Potential of 3D Animation Technology to Capture New Markets

San Francisco, California,April 04, 2017: The animation industry is set for a new dynamics with the rising popularity of three-dimensional (3D) animation. Coupled with advances in virtual reality technologies, 3D animation has unlocked new potential not only in the entertainment industry but also in the areas of gaming and advertising. Considered as a paradigmatic advancement over 2D, 3D animation technology is being used by contractors, game developers, business owners, and automobile designers to create appealing graphics and innovative style with remarkable clarity.

The increased sophistication of the 3D animation technology has expanded the utility of animation in end-use sectors such as architecture, engineering, manufacturing, and healthcare, to the scale never imagined before. Efforts into making 3D animation realistic in movies is leading to a spate of remakes and reboots from studios, especially in emerging and developed markets. Bustling with new, exciting avenues, the 3D animation market is projected to rise at a healthy clip over the forecast period of 2017–2025, according to TMR Research.

Which trends underpin the substantial demand for 3D animation?

The vast rise in demand for 3D animation technology in the media and entertainment industry rides on the back of surging interests in animated movies and shows across all population group. The potential of the technology is taking new audiences into its fold. In particular, over the top (OTT) content providers are reaping huge gains from the consumption of engaging content made by 3D animation. Advancement in techniques and advances in platforms are expected to pave way for new recreations and game characters. Some of the prominent animation software and applications are Maya, LightWave, Houdini, and CINEMA 4D.

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Software and application developers are increasingly focused on launching 3D animation software with amazing modelling toolset, expansive support, and are easy to learn, without sacrificing on professional expertise. The advent of applications that enable the customizations of the workflow bodes well for the 3D animation market.

The use of 3D animation for training, especially in aviation sector, is an exciting area and is emerging rapidly. The growth is fueled by innovative product launches. CEFA Aviation, a France-based software company in February 2018 teamed up with GE Aviation, an Ohio-based company and a subsidiary of General Electric, to create 3D animation and software for training of pilots and educating them of operational issues. CEFA, specializing in offering 3D animation software for pilots training, hopes to combine its robust flight animations with GE’s flight analytics to produce high-quality animations.

Which regions are home to lucrative market avenues and which factors will bolster their growth?

Some of the regions expected to present potentially lucrative avenues over the forecast period are Asia Pacific, Europe, and North America. In particular, North America is expected to rise at a prominent growth rate over the years. This is attributed to the marked presence of some of the leading media and entertainment companies having their base in countries of the region, notably the Walt Disney Company and DreamWorks Studios. Furthermore, they are engaging into synergetic deals, especially in OTT services, to leverage the potential of 3D animation technology to capture new markets and cater to specific audiences.

Meanwhile, Asia Pacific is expected to several promising prospects in the global market with the substantially rising demand for animation content in key economies such as India, China, and Japan.