A report by Transparency Market Research, titled, “Alcohol Testing Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024,” foretells this market to bode well thanks to a rising awareness associated with treating instances of alcohol addiction as well as to reduce drinking-and-driving cases.
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A mammoth increase in alcohol consumption has occurred all over the globe, which has further led towards negative scenarios to exist such as addiction, withdrawal, drinking and driving, and abuse, among many others. A moral duty of concerned authorities from most countries to reduce the occurrence of such situations one of the most prominent drivers of the global alcohol testing market. Rapidly increasing geriatric population in various regions has also been responsible for the global alcohol testing market to showcase a significant growth, due to the widespread existing need to check whether an overdose of drugs has happened or not. Lastly, new and sophisticated techniques have emerged to provide efficient testing, consequently driving the global alcohol testing market.
However, less acceptance among the general masses to consent to the testing techniques is highly hindering the global alcohol testing market. Concerns about hygiene regarding using testing devices, especially in case of alcohol testing for curbing drunk driving, has also restricted the market. This is mainly due to the unwillingness shown by participants to use the testing devices, thus hindering the market’s growth. Nevertheless, gradually increasing innovations in the production of these devices is expected to substantially curb the restraints.
Region-wise, the global alcohol testing market is spread across North America, the Middle East and Africa, Latin America, Asia Pacific, and Europe. A massive alcohol intake followed by its influence on activities carried out by relevant people in leading countries such as U.S. and Canada from North America has made this region gain maximum revenue. Strict rules and regulations followed in this region has also contributed towards this region holding a leading stance in the market. Besides North America, Asia Pacific also exhibits significant growth in the global alcohol testing market, owing to surging young population which is increasingly indulging in alcohol consumption and associated activities.
Speaking of the vendor landscape, the competition is gradually rising in the global alcohol testing market, and mainly exists in its nascent stage. Carrying out extensive product innovations, achieving product differentiation, enhancing research methodologies, and participating in mergers and acquisitions are major strategies implemented by most players operating in this market. Many companies are developing testing procedures that are minimally invasive, maximally hygienic, and receive a high rate of adoption from the concerned authorities. BACtrack, Alcolizer, Roche Diagnostics, Abbott Laboratories, Drägerwerk AG & Co. KGaA, AK Solutions, Quest Diagnostics, Lifeloc Technologies, MPD, and Bio-Rad Laboratories, are key players operating in the global alcohol testing market.