Shortenings Demand Escalating on Growing Popularity of Bakery Products

San Francisco, California, January 23, 2018 – The market for shortenings, which essentially is any fat that is available in solid form at room temperature and can be utilized for the production of various types of food products, is gaining traction from the growing demand for bakery products. According to a recent business and commerce publication by TMR Research, the demand in the global shortenings market will expand at a notable CAGR during the forecast period of 2017 to 2025. This report, titled “Shortenings Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025,” is an intelligence tool developed using proven research methodologies by professional and experienced experts who understand the commerce of the food industry. Some of the targeted audiences of this report are: suppliers of raw materials and growers of shortenings, oilseed suppliers and growers, fat and oil processors and manufacturers, intermediary suppliers, wholesales, retailers, consumers, processed food manufacturers, bakery and diary manufacturers, personal care and cosmetic companies, and feed additive manufacturers.

Some of the key factors augmenting the demand in the global shortenings market are: rise in demand for shortenings in bakery products due to increasing demand for bakery foods and changing lifestyle in causing rise in demand for bakery products. On the other hand, health concerns related to excessive consumption of fats and oils, increase in usage of substitutes for shortenings, and demand of clean label products from consumers are some of the restraints holding the prosperity of the global shortening market. That is being said, the vendors operating in the shortenings market stand to gain new opportunities from growing demand for low-calorie products from consumers and emerging applications of baking ingredients.

This report provides elaborate assessment of all these factors and their implications have been anticipated. The report also segments the market into smaller aspects and gauges the potential of demand that can be expected out of different regions and countries. One of the featured aspects of the report is its section on the competitive landscape of the global shortenings market, wherein some of the leading companies of this market have been profiled for their shares, product portfolio, regional presence, and recent strategic decisions.

Based on key ingredients, the market for shortenings can be segmented into butter, oil, lard, tallow, and others, whereas on the basis of source, the market can be bifurcated into animal and vegetable. Currently, the vegetables segment dominates the demand, which is a reflection of increasing awareness for fortified, healthy, and non-hydrogenated trans-free vegetable shortenings. On the basis of variant, the market can be classified into liquid, solid, all purpose, cake and icing, and others. Application-wise, the market for shortenings can be categorized into snacks and savory products, confectionery products, bakery products, and others, such as gravies, sauces, and soups. The change in consumer preferences toward the trans-fat-free products has led to the increase in demand for shortening products made with modern processes. Geographically, the report throws light on what kind of demand that can be expected from various countries and regions such as India, China, Japan, and Indonesia in Asia Pacific, the U.S. and Canada in North America, Germany, France, Italy, and the U.K. in Europe, the Middle East and Africa, and the rest of the world.

Cargill, Archer Daniels Midland Company, Wilmar International Limited, AAK AB, and Bunge Limited are some of the leading companies currently operating in the global shortenings market, whereas some of the other prominent vendors are International Foodstuff Company Holdings Limited, Associated British Foods, Manildra Group, ConAgra Brands, and Ventura Foods, LLC.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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