The medicinal properties of rum were considered a lifesaver for soldiers and other people belonging to the army until some decades ago. Rum had played important role in keeping soldiers healthy and fit. The drink is capable of increasing the density of bone mineral. As a result of such properties, modest consumption of rum might assist in the prevention of osteoporosis and alleviation of the pain and symptoms of arthritis. In addition, rum is capable of increasing high-density lipoprotein (HDL) cholesterol, also called good cholesterol. It helps in fighting off blockages in artery thereby preventing blockages in artery and averting heart diseases and attacks. All these health benefits of rum are expected to support growth of the global rum market in the years to come.
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Rum is comparatively an economic drink in comparison with other alcoholic drinks; as such key consumers of rum are millennials. Rum is an economic drink in the premium segment with the desired content of alcohol. Millennials come with moderate spending power and are willing to spend on rum. This factor is expected to propel growth of the global rum market in the years to come.
Technological Progress Helped Introduce Varieties of New Flavors in the Market
Income of individuals determines the sale of alcoholic beverages as consumers’ purchasing power is determined by their income. There has been a rise in the number of middle-income people in the last few years. This group of people has exhibited increased tendency toward living a better life with an augmented spending on food and beverage items. This factor is likely to support expansion of the global rum market in the near future.
In the last few years, rum producers are making an offer of various flavors and tastes. Most of the rum producers are offering vanilla, tropical fruit, buttery caramel, and sweet flavors with molasses and smoky licorice finish. Availability of such varieties of flavor has been made possible due to technological progress.
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