The potato protein market is mainly driven by the rising vegan population, consumer concerns regarding food allergens in products, and nutritional profile of potato proteins.
Leading Manufacturers are Launching A New Potato Protein in the Market
When one of the emerging names in the potato protein market, Solanic a part of the Avebe group, introduced its new potato protein isolate to the market. The company needed unique food applications for their ingredient to help convincing their customers. The manufacturers are working on the primary engines of growth in ingredient market i.e. health and wellness trend. Among all the functional ingredients, protein ranks very high in terms of future potential because of its unequivocal health benefits as well as the prime requirements in individual’s diet. Potato protein has emerged as one of the most trending segments, owing to growing demand for plant-based protein and lifestyle shift towards vegan diets.
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The regulations around sourcing, processing, packaging, and labelling are being tightened and vary globally. This acts as a key challenge in the potato protein market growth. There exists great scope for improvement in protein deliveries through further research and development. As there lies an opportunity for potato protein market for condition specific nutrition along with satiety and weight management nutrition.
Developing Countries like India and China to Push Demand in Asia Pacific
North America is the major contributor to the potato protein market. This is due to the growing consumer awareness on the effects of animal proteins and increasing demand for gluten-free products. With increased demand for functional proteins and consumer health and safety concerns, Europe has the second largest potato protein market.
Asia Pacific is projected to be the fastest growing region in the potato protein market over the forecasted period. India and China are major contributors in this region owing to increasing health awareness and rising consumption of healthy foods. Latin America is also expected to witness moderate growth in the potato protein market over the estimated period in which Brazil and Mexico are the major contributors.
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