Direct-to-consumer genetic testing is a service which is offered by many retailers, companies, and clinical diagnostic laboratories straight to the patient or consumer. Direct-to-consumer (DTC) genetic testing services are mainly marketed to the consumers through online advertisements, and television. This services refer to genetic tests without any involvement of health insurance company or healthcare professional. DTC also provides personalized information about potential disease risks, overall health, and several genetic traits. However, many medical device companies are offering DTC testing service at an affordable price without consulting with medical professionals or doctors.
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There is a flexibility in opting DTC service as the consumers have the liability in ordering genetic testing kits from home through using websites. The consumers can also receive a chunk of information relating their genetic profile without personally vising a medical professional. Direct-to-consumer genetic testing offers various services such as diagnostic screening, relationship testing, prenatal or newborn screening, and pre-implementation diagnosis.
Going forward, the global direct-to-consumer genetic testing market is growing at a solid pace owing to the convenience it provides to the patients.
Increasing Awareness among Patients about Early Diagnosis Fuels Market Growth
Growing prevalence of rare disorders and genetic diseases, rising awareness among patients about obtaining in-time treatment, and increasing the application range of direct-to-consumer (DTC) genetic testing are the factors driving the global direct-to-consumer (DTC) genetic testing market. DTC helps in preventing genetic diseases in time. There are lot of DTC testing kits are available in the market to carry out newborn genetic testing without any intervention of doctors.
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Furthermore, rapid technological advancements and incorporation of advanced technologies into DTC helps in offering services with high sensitivity, enhanced efficiency, and accuracy. Along with these, rising adoption of carrier testing in early pregnancy is also anticipated to propel the growth in the global direct-to-consumer (DTC) genetic testing market.