Clove cigarettes were introduced in 2008, since then they have been gaining traction in the market as smokers prefer clove cigarettes over a normal cigarettes. Clove cigarettes contain not just nicotine but also flavours like clove and other flavoured ingredients. Rising demand for flavoured cigarettes are expected to boost the global clove cigarette market in the upcoming years. Godfrey Philips was the first to introduce the clove cigarettes way back in 2008.
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Demand from Millennial to Strengthen Market
Millennial population prefer clove cigarettes over traditional cigarettes, hence the growing popularity about clove cigarettes is expected to boost the demand. Women smokers may prefer flavored cigarettes over the traditional ones. Indonesia is the largest manufacturer of clove cigarettes. Gudang Garam is one of the retailer and wholesaler; they import such cigarettes on a massive scale.
Rising Disposable Income to Increase Demand
There is a growing demand for clove cigarettes with menthol flavour in young generation or the population that want to try new variants of cigarettes. Demand for the same is increasing in countries like Singapore; hence the global clove cigarette market is projected to expand in the coming years. It is imperative to note that the clove cigarettes are just the variant of flavored cigarette; no company endorses it as a healthier option. It contains 80% nicotine and 20% flavor like clove. Such transparency in the packaging may help gain trust of the consumers.
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As in no way it is marketed as a healthy option, this may hinder the growth in the global clove cigarettes. However, regardless of the restraints, the global clove cigarette is expected to witness substantial growth as the smokers may like to experience this flavour due to its spicy and mild sweetness.