With rising health awareness, rapid rise in demand for health-benefitting food and beverages is spurring growth of functional water market. Functional water is plain water with added ingredients such as vitamins, antioxidants, and herbs that offer other health-related benefits. Functional water also contain raw fruits and vegetables to enhance its value as a health drink.
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The spurt in demand for fortified beverages, with goodness of essential vitamins, mineral, amino acids, and protein is stirring the functional water market. Consumers, today, spend freely on packaged drinking water, including functional water for on-the-go use or for indoor use. Functional water helps to replenish essential vitamins and minerals, especially after playing a sport or workout. Functional water balances the need for essential vitamins that are needed after an intensive sport or workout session.
Introduction of innovative functional water products is opening avenues for the growth of functional water market. The new-age consumer is open to experiment new consumer products, including packaged beverages that claim to be loaded with health benefits. Ease of use and advantage of essential vitamins packaged together is attracting consumers for these products. Functional water helps to replenish bodily fluids after exercise, sport, or a hike. Besides this, it provides essential vitamins, minerals, protein, and amino acid that thee body may be deficient of.
Claims of Skin Benefiting Properties spikes Demand
Claims of benefits to the skin, besides health benefits, is stirring demand for functional water. Young women with skin problems, and middle-aged women are getting attracted by such claims with assurance of nil side-effects of the product. Skin therapists, beauty salons recommend use of functional water, along with plain water to treat skin problems from the root. Herbs, raw fruits and vegetables provide added benefit of clearing the bowels, which is significantly related to skin problems. This bolsters the functional water market.
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