The consumers are now more aware of the ingredients that are used in different product and are also very conscious about choosing the product. There has been a growing demand for gluten free ingredients for bread is increasing as perception about gluten free products has changed over time. Gluten free products are not only consumed by the gluten intolerant population but also has a population consuming it for health benefits.
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Gluten free bakery products are gaining market traction globally due to increasing awareness of the health benefits of eliminating or reducing gluten from the diet. Consumer’s perception that gluten free diet has a lower number of calories and carbohydrates assists weight loss process, and hence become more inclined towards products like bread made from gluten free ingredients.
The increasing prevalence of celiac disease in the region has made North America the largest market for the gluten free bread ingredients globally. Following North America, Europe and Latin America have the highest cases of NCGS, leading to increased demand in both the region. The increasing number of product offering is further igniting and encouraging consumers to buy gluten free baking ingredients.
Proteins like prolamins, naturally present in cereal grains such as wheat, rye, barley, etc. are gluten. Gluten has various culinary benefits to offer in bread making, besides these functionalities, the population is inclining towards gluten free bread ingredients owing to certain health benefits. There has been a rise in the prevalence of gluten intolerance or non-celiac gluten sensitivity (NCGS). Gluten free bread ingredients are specially designed to replace the functionality of gluten in bread for various health benefits.
Some of the prominent players in the global gluten free bread ingredients market includes names such as Amy’s Kitchen, Inc., Bob’s Red Mill, Boulder Brands, Inc., Dr. Schär, Enjoy Life Natural Brands LLC, General Mills, Inc., Golden West Specialty Foods, H.J. Heinz Company, and Hain Celestial Group, Inc., among others.
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