Retail Store Performance Optimization and Inventory Safety are driving the Uptake of Electronic Article Surveillance Systems

The electronic article surveillance is primarily used by big shops, malls, and retail businesses due to its accuracy in preventing theft or shoplifting. The growth of the electronic article surveillance market is primarily dominated by the surging growth of the retail industry. The use of EAS systems allows retailers to be more flexible in their services and provide ease of access to the end-users. Electronic article surveillance solutions aid in preventing the loss of inventory and theft and play a major role in optimizing the overall performance of the retail store. These systems help in generating inventory intelligence and data along with foot count in the store. Due to all these factors, the global electronic article surveillance market is experiencing solid growth.

Some of the key development in the global electronic article surveillance are listed below:

• Recently, TAG Company Ltd., a leading manufacturer of RFID & EAS service and products to retail business reached a milestone of installing their 50th electronic article surveillance system with SuperGroup. SuperGroup is the UK’s leading fashion retailing business group.

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• In February 2019, ALL Tag introduced a customizable 31 x 32 mm SuperLabel®. This product is a multi-purpose label for security that will allow increasing the compliance for source tagging by the consumer goods manufacturers to market their brand and merchandises.

• In December 2018, ALL Tag announced that the company has opened a new subsidiary in New Mexico City. The subsidiary was launched with a view to cater to the needs of consumer goods manufacturers and product packaging companies. The company also intended to provide source tag services to all the big retail chains across the United States.

• In May 2019, Checkpoint Systems announced the launch of their new product called S20. The company claims that the product is the world’s most compact RF EAS antenna that provides full customization and top-class performance.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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