The need for postpartum goods is predicted to rise as the global pregnancy rate rises. These items assist pregnant women in dealing with the bodily changes that occur after delivery. However, the economic crisis precipitated by COVID-19 has resulted in a significant drop in birth rates in several nations across the globe. For example, according to a poll conducted by the National Academy of Sciences in Europe, 73.0% of those hoping to have a child in 2020 have opted to postpone or cancel their plans completely. This is predicted to have a long-term influence on the development of the global postpartum products market. In addition to that, increasing consumer awareness about the adoption of safer as well as more efficient post-partum solutions is expected to drive expansion of the global postpartum products market in the years to come.
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Rise in Awareness in New Mothers about the Benefits of Postpartum Product to Boost Market Growth
In addition to that, the emergence of several e-commerce sites that sell postpartum items may increase product sales through this channel in the years to come. Buy Buy Baby, Motherhood Maternity, Walmart, Amazon, Babylist, and The Moms Co. are just a few of the well-known e-commerce sites that provide substantial savings and fast customer service on a variety of postpartum items, which is why many choose to purchase online.
In 2020, Asia Pacific is likely to dominate the global Postpartum Products market, accounting for a substantial chunk of the total revenue. In the forthcoming years, increase in awareness, along with the existence of a large population in this region, is likely to amplify demand for postpartum products. Due to the increasing knowledge amongst new moms about the advantages of postpartum items, the nursing accessories category dominated the market with a substantial share of revenue in 2020.
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