Traditional postal organizations are on the verge of a major transformation. Their future profit will be determined by how they respond to the digital technology and changing behavior of customers. Although it is clear that trade has changed radically, only a few have grasped the implications for retail competitiveness and realignment of supply chain. Customer preference for same-day delivery over regular shipping, which can take three to five days to reach them, is a major driving force behind this. As a result, last-mile delivery has turned into a noteworthy differentiator. There is no turning back for retailers, so they are putting a lot of effort into reinventing the delivery service to meet the needs of their customers. Postal and parcel service providers are rapidly adapting to the changing environment by recreating their packaging. In the last few years, the e-commerce boom has ushered in major improvements in the industry. Organizations have been forced to reconsider postal packaging options in order to make them more environmentally friendly and comfortable. These trends are likely to foster growth of the global postal packaging market in the years to come.
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Emergence of Cross-border E-commerce Activities to Add Fillip to the Market
In the near future, there will be a major increase in demand for postal packaging. The market is no longer reliant on conventional postal services, and instead operates in a much more competitive environment as a result of soaring online transactions. Novel innovations and shifting customer preferences have resulted in significant changes in the strategic priorities of postal packaging. Delivery and supply patterns are being influenced by digital transformation. The rise of e – commerce transactions across borders is putting even more pressure on postal organizations to develop their delivery services. As a result, there is a lot of emphasis on innovative business models that can assist these companies save money and grow at the same time. Many of them are shifting their focus to more sophisticated techniques of packaging, which is likely to augur well for the global postal packaging market in the near future.
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