San Francisco, California, August 03, 2018: According to a recent market research report by TMR Research, the global market for people counting systems will benefit from the rising popularity of these systems due to their high reliability and accuracy in counting and monitoring entry and exit traffic separately. The report is titled “People Counting System Market – Global Industry Analysis, Size, Share, Trends, Analysis, Growth, and Forecast 2017 – 2025.”
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People counting systems refer to the devices used for counting the number of people crossing a certain passage or entrance. In places such as retail stores, people counting systems are used for calculating the effectiveness of marketing strategies and conversion rates as well as for practices such as staff planning. In crowded locations such as concerts and shopping malls, people counting systems are often employed for purposes such as monitoring high-traffic areas and crown management besides their basic usage for calculating footfall. Additional usage of these systems include energy usage optimization and fire management.
The market is driven due to the rising uptake of these systems across banks and financial institutions, retail stores, hospitality sector, healthcare and government institutes, and the transportation industry. The vast rise in availability of technologically advanced people counting systems including features such as video relaying, infrared beam, and thermal imaging are also driving the market.
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Geographically, the market in Asia Pacific is likely to remain one of the leading consumers of people counting systems. The high growth prospects of the regional market can be attributed to the rising numbers of retail stores, supermarkets, and shopping malls in the region. Moreover, the governments in countries such as India are proactively focusing on increasing the presence of foreign retailers in countries such as India. This is likely to improve the growth prospects of the global people counting systems in the next few years.