Outbreak of Covid-19 to Offer Lucrative Opportunities to Online Grocery Market

An online grocer refers to an online grocer’s store or a brick and mortar supermarket that allows ordering of stuff online. It could also be a standalone e-commerce service, which comprises grocery items. A delivery charge is usually levied for availing services from online grocers. Growing popularity of this kind of services is likely to foster growth of the global online grocery market in the years to come.

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Outbreak of Covid-19 has led to unprecedented rise in the demand for online grocery services as lockdowns have been imposed in several countries leaving people grapple with limited movements. Given this scenario, online groceries have gained immense popularity as people could order from the convenience of their home without having to go out and contact Covid-19. However, this pandemic has taken livelihood of countless people across the globe, which has left people with limited purchase abilities. This factor is likely to pose some challenge to the growth of the global online grocery market in the next few months to come.

Increasing Disposable Income of People to Widen Scope of the Market Growth

A rise in the disposable income of the people together with the growing inclination of people to shop from the comfort of home is likely to augur well for the global online grocery market in the years to come. In addition to that, online grocery offers hassle-free and simple experience of online shopping has made this mode of shopping more popular.

There has been a phenomenal rise in the purchase and use of smartphones across the globe, which is likely to widen scope of the market in the near future. With the plentiful availability of smartphones, online shopping has become incredibly easy and popular, which is likely to augur well for the market in the years to come. As such, there has been a rising trend amongst the manufacturers of smartphones to integrate and latest online grocery shopping aps such as MealBoard, Grocery iQ, Bigbasket, Flipp, and so on.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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