The global market for organic pet food is expected to witness a surge in opportunities. According to a report by Transparency Market Research (TMR), the increasing consumer awareness and pet humanization is propelling the market. The report, titled, “Organic Pet Food Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025,” offers an insight into various projections of the organic pet food market, with insights on its segments and sub segments, the different opportunities and challenges that the industry is likely to face, along with the latest market trends.
Organic pet foods have added ingredients like vitamins, proteins, amino acids, fatty acids and minerals. They have no preservatives, artificial flavors and colors, and are free from genetically modified ingredients. They are made based on the type and age of the pet. Increased awareness about the pet health is leading to the popularity of organic products. These products have more nutritional value than conventional pet food. Another driver is the demand for transparency in product composition. Moreover, premiumization, which will likely result in pet foods with additional new flavors and ingredients, will also likely fuel the market for organic pet foods in the near term.
The organic pet food market consists of numerous small manufacturers on one hand and large organic pet food manufacturers on the other hand. They compete based on the factors like price, quality, innovation, reputation, and distribution. The growing competition will induce companies to reduce product prices, which will negatively affect their profit margins and market growth. Therefore, to keep up with the existing competition, the manufacturers need to distinguish their products with unique value addition.
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Leading vendors of the global organic pet food market include Grandma Lucy’s LLC, Halo Purely for Pets, Party Animal Inc., KLN Family Brands, and Nature’s Variety.