Nutrition Retention Ability of Cold-pressed Juices to Auger Market Growth

Cold pressed juices are extracted from vegetables and fruits, through hydraulic press method, unlike single auger of centrifugal. These juices are non-pasteurized and treated under high pressure. They can be refrigerated for around 5 days, based on the acidity of the fruit and other factors. Though the juices have been produced commercially since a very long time, it has gained momentum in 2013. These juice are comparatively costlier than the other types of juices, since they are unadulterated and made from 100% real vegetables and fruits.

Owing to it various health benefits, the cold pressed juices market is witnessing a high demand since past few years. Moreover, its extract process and clean label is gaining traction in the cold pressed juices market.

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High Investments by Key Players to Contribute in Market Demand

Cold pressed juice is gaining popularity due to their body cleansing properties, immunity building, and detoxifying abilities. Due to these, several players, and health and fitness brands are funding the cold-pressed juices market, significantly. The key players are working on getting into mergers and acquisitions to strengthen their position in the global market.

The extraction method of cold pressed juices retains the essential nutrients such as mineral sand vitamins. This factor is attracting several health conscious consumers to opt for cold pressed juices, in turn contributing in market growth. Besides, increasing availability of these juices in the health stores and general stores is also contributing in the development of cold pressed juices market.
Regionally, North America is leading the global cold-pressed juices market owing to the high demand for nutritious beverages. Moreover, rise in awareness regarding clean-labelled beverages among the people of North America is supporting the revenues.

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Author: Rohit Bhisey

As Head of Marketing at TMR Research, Rohit brings to the table over a decade of experience in market research and Internet marketing. His dedication, perseverance, and passion for perfection have enabled him to achieve immense success in his field. Rohit is an expert at formulating new business plans and strategies to help boost web traffic. His interests lie in writing news articles on technology,healthcare and business.

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