Rapid rise in cutaneous malignancies over the past few decades is a key trend that has imparted a striking impetus to the nasal reconstruction. The nose reconstruction market has evolved on the back of relentless advances in aesthetic and functional aspects of the process. Nasal repair is inherently complex, and no gold standard per se exists for surgeons. This unmet need alone has set the tone for ceaseless research and product development in the nose reconstruction market.
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Among numerous things, surgeons play close attention to anatomical and aesthetic deficiencies in ascertaining the post-surgical outcomes. Aesthetics of the nose and functionality toward a normal breathing process are the key endpoints that merit their attention. This also is a key driver for prospects in the nose. A number of new clinical approaches are being tested, such as resurfacing with adjoining tissues, replacement of missing lining, and others. The delicacy of tissue pose a unique challenge for players. In all this, proper defect analysis is essential. All these have led to the popularity of staged approach among plastic surgeons, and is a key driver for the growth of the nose reconstruction market.
Focus on aesthetically superior nasal reconstruction enrich landscape
Patients’ response to aesthetically superior nasal reconstruction is a key aspect for new avenues in the market. A key aspect that shapes the decision making and the prognosis relies on aesthetic subunit and defect size. Algorithms have come to help them in the decision making process. High cost of surgery is another key aspect that must be taken into account, especially in patients from cost-sensitive regions. Ongoing research on finding optimal reconstructive methods are enriching the landscape of the nose reconstruction market.
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Some of the key players are COMEG Medical Technologies, Surgiform Technologies LLC,, Implantech, Sunset Cosmetic Surgery, and Grover Aesthetics.