The natural source vitamin E market is characterized by a markedly consolidated landscape as it is dominated by a handful of global players, notes Transparency Market Research (TMR). The leading four players accounted for a share of more than 58.0% in the global market 2015, with the top vendor DSM N.V., a Dutch multinational company, alone contributed for a significant share of 23.0%. The other three players dominating the competitive landscape are Wilmar Spring Fruit Nutrition Products Co. Ltd., BASF SE, and Archer Daniels Midlands Company.
Top vendors are increasingly focusing on the development of new product varieties to retain their stronghold in the market. Several players are engaged in acquiring manufacturers of specialty food ingredients in emerging countries and entering into partnerships, in order to consolidate their positions in the global market.
Some of the other leading players holding a sizeable stake in the market are Zhejiang Worldbestve Biotechnology Co., Ltd., Eisai Food and Chemical, Riken Vitamin Co. Ltd., Davos Life Science, Beijing Gingko Group, and Fenchem Biotek.
The market is estimated to rise at a promising CAGR of 12.8% during the forecast period of 2016–2024. With the demand for natural source vitamin E expected to rise unhindered, the global market has a bright prospect and its worth expected to reach US$2,251.7 million by 2024 end.
The various applications can be classified into dietary supplements, cosmetics, animal feed, and food and beverages. Of all the segments, dietary supplements holds the sway and is projected to rise at a robust pace through 2024. The growth can be attributed to the widespread popularity these dietary supplements have in combating various chronic diseases and protecting against aging.
Regionally, Asia Pacific is expected to present substantial lucrative avenues for market players. The regional market is projected to garner a robust CAGR of 13.3% during 2016–2024. The expansion is supported by vast rise in disposal incomes leading to the increased affordability of products.
Numerous Health Benefits of Vitamin E, notably for Preventing Cardiovascular Ailments, key to Popularity
The attractive demand for natural source vitamin E products among worldwide populations rides on the back of the variety of health benefits the consumption of the vitamin has. Vitamin E plays a key role in regulating various neurological processes and is key to preventing cardiovascular diseases. Its role as antioxidants helps in combating against artery diseases also accounts for its extensive popularity. The rise in prevalence of various cancer types and chronic diseases, especially among in a rapidly aging population, is a key factor fortifying the consumption of various natural source vitamin E products.
The vast disposal incomes of people in emerging markets is a notable factor fueling the spending on dietary supplements containing vitamin E. The wide inclination among population to adopt healthy lifestyles, notably in emerging and developed regions, is also propelling the demand over the assessment period.
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The global natural source vitamin E is also witnessing a robust thrust from the rapid stride that various distributional channels and the healthcare retail industry are making. The bold strides is supported by a burgeoning retail channels, including health shops, supermarkets, mass merchandisers, and drug stores.
Shortfall in Supply of key Raw Material Deodorized Distillates Adversely Affecting Market’s Growth
The marked shortfall in supply of deodorized distillates that is a key raw material for major product types of natural source vitamin E in various parts of the globe has been a glaring constraint hindering the market’s growth. The supply constraint has also adversely affected the pricing, decreasing the attractiveness of the market in several countries.
Be that as it may, a growing number of vendors are engaged in developing substitutes for deodorized distillates, which may unlock promising prospects in the coming years. Furthermore, the rapid progress made in distribution channels and the launch of new product varieties are trends likely to expand the horizon of the market. The striking progress made e-commerce channels in emerging economies is also reinforcing the growth of the global market, paving way for lucrative avenues.