Modified Starch Market : Rise in Demand of Non-Carbonated Soft Drinks and Energy Drinks Boosts Market

A report by Transparency Market Research, titled, “Global Modified Starch Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,” projects this market to attract a handsome revenue owing to ongoing research and developmental activities.

Modified starch is used in a plethora of foods, mainly as a subordinate ingredient. This is mainly done mainly to add taste as well as preserve foods wherein which it is used. With a rising demand for tastier as well as healthier foods, the demand for modified starch has skyrocketed, thus driving the global modified starch market. Modified starch is significantly utilized in high nutritional value diets, which is another valuable factor boosting the global modified starch market’s growth. Several private as well as governmental bodies are implementing regulations for employing natural ingredients as much as possible, among which, modified starch is a commonly used constituent. Such positive initiatives is also providing an impetus to the global modified starch market, in terms of better revenue collections.

Modified starch is used in large quantities as natural sweeteners in beverages such as non-carbonated soft drinks and energy drinks. This helps bring down the calorie count value, thus being highly preferred by people following diets, consequently being beneficial to the market’s growth. The increasing demand for using modified starch in biofuel production has largely driven the global modified starch market. Speaking about new trends, potential new sources and applications are expected to draw in a significant revenue in this market in the forthcoming years.

However, stringent policies implemented in the Europe and North America have made it mandatory to use starch only for limited quantities, thus moderately restricting the market’s growth. Scarcity of raw material in remote regions and emerging economies of the world is substantially restraining the global modified starch market’s growth. Availability of substitutes and fluctuation in prices are also expected to hinder the market. However, businesses involved in processing and distribution of starch ingredients have decided to broaden the reach of their supplies, thus expecting to offset the restraints up to a certain degree.

From a regional perspective, the global modified starch market is spread across North America, Europe, Asia Pacific, and Rest of the World. From these, North America gained maximum lucrativeness based on consumption and is projected hold its leading position in forthcoming years. The success gained by this region is chiefly due to the high cultivation of plants rich in starch, well as high consumption of foods rich in modified starch constituents. Apart from North America, Europe showcases an impressively high production rate of starchy crops, thus slowly gaining ground in terms of revenue collected. Various popular and well-established companies have made a strong foothold in leading countries from Europe such as Germany, France, Span, and Italy. Presence of such players has certainly provided a significant momentum when it comes to processing starchy foods.

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The global modified starch market showcases a highly competitive landscape, wherein innumerable players are pitted against each other to garner maximum recognition as well as revenue generation. Most companies are targeting product differentiation, innovations in the use of raw materials, and expansion of product portfolios as prime strategies in order to maintain a decent success rate in the global modified starch market. Some of the key players in the market are Archer Daniels-Midland Co., Avebe U.A., KMC, Penford Corp., Global Bio-Chem Technology Group Co. Ltd., Ingredion Inc., Universal Starch Chem Allied, Ulrick and Short Ltd., Cargill Inc., and Tate and Lyle Plc., among many others.

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